Businesses of today are looking forward to having the maximum presence online and, therefore, diverting as much organic traffic as possible to their websites. Offering SEO services to clients will, therefore, be one of the most important decisions that an upcoming agency would make, while on the other hand, working on the services from within the agency is going to become more resource-consuming. This is where white label SEO reseller companies step in—the effective solution for any type of agency interested in providing their clients with SEO without acquiring the overhead of creating and managing a team. You do need an idea of what it costs to hire a white label SEO reseller so you can make an informed decision. In this post, we will break down the things which determine cost and give you an idea of what to expect when availing the services of a white label SEO company.
What’s A White Label SEO Reseller Agency?
A White Label SEO reseller company performs Search Engine Optimization services for agencies to resell and present clients as if they are their own.
They work on everything, from keyword research and content creation to link building and technical SEO, all of which an agency needs to do to maintain client relationships and grow the business. Since this reseller does his job under the brand name of that agency, the end client never comes to know that the SEO services are outsourced.
Factors That Affect the Cost of White Label SEO Reseller Services
There could be a huge number of factors which may have a huge impact on the cost of hiring a white label SEO reseller company. Among them, the most pertinent ones are as follows:
1. Scope of Services
The cost may vary depending on the scope of services offered by the white label SEO reseller. While some companies offer such services as on-page optimization and keyword research, some go the whole mile to offer full-service solutions that include content creation, link building, technical audits, and local SEO.
| Service Level | Average Monthly Cost |
| Basic SEO Package | $500 – $1,000 |
| Comprehensive SEO Package | $1,000 – $3,000 |
| Premium SEO Package | $3,000 – $10,000+ |
While the more the services, the higher the cost, therefore, agencies have to analyze the need of their clients and provide them a program that is offering the right balance of services versing the cost.
2. Depth of Expertise
Costings will also vary based on the experience levels of the white label SEO team. In most cases, more experienced resellers tend to charge a higher fee for their services. This is primarily because they have a track record of successes that are delivered to a client through advanced strategies and insights into working from a niche area.
3. Reporting and Analytics
This may further impact cost based on the type and frequency of reporting. While basic reporting is part of the deal, highly detailed and customized reporting that goes deep into understanding the performance of campaigns might be extra.
| Reporting Type | Cost Implication |
| Basic Monthly Report | Included in package |
| Advanced Custom Reporting | Additional $100 – $500 |
| Real-time Analytics | Additional $200 – $1,000 |
The question agencies need to answer is whether advanced reporting provides value to clients worth the additional cost incurred.
4. Scalability and Flexibility
At least some of these white label SEO companies are ready with scalable solutions for the agencies that may grow or shrink delving on which end their client-base moves. This may also involve some degree of flexibility on the part of cost structures, which is directly connected with how easy it is to scale.
| Scalability Option | Cost Implication |
| Fixed Pricing | Predictable but less flexible |
| Scalable Pricing | Varies based on client load |
A scalable pricing model will therefore be more cost-effective in the long run, especially if an agency is growing.
5. Market Volume
The volume of clients that the agency is intending to serve through the service of white label SEO can also be a determining factor in the pricing. Some resellers are concerned with providing discounts to the agencies that offer them huge volumes in business and may possibly make it very affordable to extend SEO services in large scales.
| Client Volume | Average Discount |
| 1-5 Clients | Standard Pricing |
| 6-10 Clients | 10% Discount |
| 11+ Clients | 20% Discount |
Agencies with a larger client base will benefit from the volume discount and may pay less dollar for each client.
Hidden Costs to Consider – SEO Reseller
Before you start analyzing cost-effectiveness for a white label SEO reseller, remember to look beyond these apparent upfront fees since there might be some other hidden costs eating into the bottom line of your agency. The price looks impressive on its face, but a number of facets may bring out associated hidden costs.
- Setup Fees: Most white label SEO providers have an upfront setup fee, which includes setting up your agency. Although all of this may at first appear as a sensible, upfront cost, you really need to look deeper into what is covered. If the onboarding process goes too fast or isn’t deep enough, you may end up wasting hours and resources later rectifying problems arising from a lousy setup.
- Contract Length: Long-term contracts can be double-edged swords. Where they might provide a business with stability, they can also lock you into a pricing structure that doesn’t change if your makeup of clients suddenly changes or the volume of services required shifts. For example, if your agency suddenly takes off or if the market fluctuates, you may find yourself locked into a contract that becomes either too slow for your business or financially impossible to maintain. This can either make you miss an opportunity or have the terms renegotiated against your interests under less favorable circumstances.
- Quality of Services: The saying “you get what you pay for” is a very common fact in the field of SEO. Services whose prices are very low may tend to be attractive, but often they act as an indicator of poor quality. While low-cost providers might seem to save you some cash, they are more likely to cut corners or use outdated or unethical SEO practices. They may not be able to deliver the level of detail and customization your clients have come to expect. The results are poor returns, reputational damage, and clients lost in their droves. Over time, the cost of correction through new providers or management of client dissatisfaction can far exceed any initial savings.
Also Read: How can Reselling SEO Grow your Business?
Making the Right Choice while selecting a top Reseller SEO Agency?
Picking the best white label SEO reseller company is more than just matching up costs; it’s about finding a partner that aligns with your agency’s goals, values, and quality standards. The cheapest option doesn’t always mean the best choice, especially if buying cheap means compromising the quality of service you can provide to your clients. That is, away from the track record of the reseller, client testimonials, and the service offerings indicating satisfaction with search optimization solutions provided.
Conclusion
Engaging white label SEO reseller agencies could provide today’s economic resources to avail more services and grow the business. Hence, deciding sensitively depending on what drives the price is very important. The scope of service, expertise, reporting scalability, and client volume are some to look at for the choice of a reseller within budget and needs.
If you are an agency trying to produce expert SEO results without the extra expenses, IndeedSEO is your secret weapon. With a team of experts and an offering of different packages available for you to choose from, IndeedSEO can be customized to fit how you will deliver great results to your clients and drive your agency forward.