Instagram contests deliver in followers – one enterprise take a look at showed a +70% increase in followers for accounts the usage of contests. We desired to proportion a few ideas that any commercial enterprise could attempt.
In this put up, we’ll examine a handful of Instagram contests, have a look at why they were a success, and perceive key factors that drove their appeal.
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Examples of Inspiring Instagram Contests
The Shorty Awards is an annual occasion that recognizes standout social media campaigns. The awards feature content material that has been posted to Instagram, Facebook, YouTube, Twitter, TikTok and more.
The agency selects winners based on votes from the public and rankings from the Real Time Academy, a collection of leaders in era, journalism, commercial enterprise and lifestyle.
Here are some noteworthy contests decided on as finalists and winners at The Shorty Awards during the last few years.
Non-Profit: St. Baldrick’s Foundation’s #BestBaldDad Father’s Day Contest
St. Baldrick’s Foundation is the most important personal funder of childhood most cancers studies grants.
For Father’s Day 2018, St. Baldrick’s Foundation determined to honor dads whose households have been tormented by childhood most cancers.
Their goal was to inspire human beings to get involved with the inspiration.
St. Baldrick’s Foundation’s #BestBaldDad Father’s Day Contest
What made the St. Baldrick’s #BestBaldDad contest successful?
• St. Baldrick’s is taking a terrible scenario — adolescence most cancers — and inspiring humans to show it into something positive. It’s a “experience suitable” marketing campaign despite the fact that there’s nothing precise approximately cancer.
• This contest tapped into a particular occasion – Father’s Day.
You could do a competition like St. Baldrick’s Foundation and acquire leads on the same time the use of COMPRARSEGUIDORESARGENTINA Instagram Photo Upload Contest Template.
Old Navy desired to draw the eye of each tweens and their mothers (considering that mom holds the purse strings).
What made the Old Navy contest a success?
• Old Navy tapped into young adults’ desires to name out their buddies — in a very good way.
• Tweens and teenagers are all about social media and Old Navy counted on their entrants to assist spread the word about the contest.
Financial Services: Ally Bank’s #LuckyPenny Contest
When Ally Bank learned that HALF of the 13 billion pennies produced through the U.S. Mint every yr fall out of move, that they had the concept to start a conversation approximately price range and savings.
Their concept — that human beings don’t be aware of pennies — inspired the competition.
Ally Bank placed one hundred everyday searching pennies in 10 towns, on trekking trails, fishing piers, close to landmark websites, and so on.
Each penny was marked with an Ally brand on one side and a name-to-motion on the opposite.
The CTA turned into simple: “Visit AllyLuckyPenny.Com and you could win $1000.”
The contest expanded focus of the financial institution by fifty seven percentage, and drove 1.1 million people to visit this system’s landing page. It also helped the bank surpass its “deposits” goal by using $1.Five billion.
What made the Ally #LuckyPenny contest a hit?
• The giveaway sparked a conversation approximately price range and made humans extra…invested….In getting to know approximately how easy it is to start a savings account.
Recent Instagram Contests
These latest Instagram contests, from large brands and learners, additionally boosted engagement. Here are some additional thoughts to think about as you intend your subsequent Instagram promotion.
Boohoo Clothing Acknowledges Followers
In this contest, boohoo notes they’ve reached a focused follower be counted (3 million) and as a thank you, supplied entrants the chance to win a tropical vacation.
This publishes by myself had extra than 10,000 likes. Boohoo Clothing hosts contests frequently — which has helped them collect 5.8 million Instagram followers.
What made the boohoo Clothing contest a success?
• boohoo Clothing offered a compelling prize — a holiday and a few cash.
• boohoo regularly celebrates friendship in their posts and on this one, they ask human beings to tag their BFF in the submit, which helped them reach extra human beings.
Bluenotes’ Jeans Ties in with International ‘Holiday’
We have heaps of days dedicated to acknowledging various products, behaviors, and events.
Bluenotes’ Jeans celebrated National Sweatpants Day (sure that is actual, it become January 21st) with a contest. Follower gains haven’t been tabulated, but the account, with 21,000 followers, had 14% engagement with the 2-day event.
Like a Mountain Girl Partners to Build Followers
Like a Mountain Girl, an internet store of mountain-inspired garb and jewelry, partnered with a regional artist, Werrell Woodworks, and an internet community love_the_room.
Although the competition had multiple sponsors, entry changed into truthful.
Engagement for Like a Mountain Girl was up +5% — for the partners, who had a smaller Instagram presence, participation gains had been more big. Increasing fans with your Instagram contest is much less about the prize fee and more about the experience you offer.
Evoking a memory, encouraging creativity, offering acknowledgment, expressing gratitude, or truly turning in amusing can all attract new followers.
