Italy Asset Management Market Size, Growth & Forecast Report 2025-2033

Italy Asset Management Market Overview

Market Size in 2024: USD 12.25 Billion

Market Forecast in 2033: USD 170.41 Billion

Market Growth Rate 2025-2033: 31.46%

According to IMARC Group’s latest research publication, “Italy Asset Management Market Size, Share, Trends and Forecast by Asset Class, Source of Funds, Asset Management Firms, and Region, 2025-2033”, The Italy asset management market size reached USD 12.25 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 170.41 Billion by 2033, exhibiting a growth rate (CAGR) of 31.46% during 2025-2033. 

Growth Factors in the Italy Asset Management Market

• Rising Wealth and Investor Confidence

The growing wealthy population and middle-class citizens in Italy are creating growth opportunity for the asset management market and fostering demand for investment products. Signs of the developing wealth management market are evident, with Italy seeing its own rebound in the recent year. Regions like Lombardy are doing well after a hiatus, generating newfound confidence for investors. Companies such as Mediobanca are expanding their wealth management sectors in Milan to target both retail and affluent customers looking for diversified portfolios. A cultural shift is also taking place as Italians plan longer-term for their finances and invest more in mutual funds and pension schemes than in years past, which is spurring asset managers to develop diversified products and services that provide tailored solutions for various financial outcomes.

• Regulatory Reforms and Market Liberalization

Positive regulatory transformations had a large role in the growth of Italy’s asset management market. The Italian government’s move to comply with the EU financial directives has improved matters in terms of transparency and investor protection, which entices more people to participate in the market. A good example of this is the new tax-efficient investment vehicles such as PIRs (Piani Individuali di Risparmio) which enabled retail investors to invest in domestic equities by incentivizing them to invest for the long-term in Italian companies, which has certainly helped investment firms like Generali Investments. These policy tools help to create a better ecosystem for asset managers to invest and innovate while attracting both domestic and international investors.

• Digitalization and Technological Adoption

The rise of technology is reformulating the asset management sector of Italy, creating more efficiency, and accessibility. Fintech developments, including robo-advisors, have made investing more accessible for retail clients. For example, Moneyfarm – an Italian digital wealth manager – is appealing to younger investors with low-cost, automated investment. Wealth managers have expanded their investment offering through artificial intelligence (AI) and data analytics, allowing them to provide clients with tailored portfolio advice. This technology enables better engagement with clients and is more operationally efficient, allowing firms to extend their services to underserved markets (particularly in southern Italy, and where digital platforms are supplementing gaps to financial access).

Key Trends in the Italy Asset Management Market

• Growth of Sustainable Investing

In Italy’s asset management market, sustainable investing is an emerging trend, fueled by increasing investor demand for ESG (Environmental, Social, Governance) funds. More and more investors are considering ethical and environmentally responsible investment choices, aligning with increasing global sustainability initiatives. For example, Eurizon Capital, one of Italy’s leading asset managers, has launched ESG-funds focusing specifically on renewable energy and for projects with a clear social impact. This trend ties in with younger investors and institutions (like pension funds) that are looking to balance positive societal impact with returns, leading asset managers to include ESG considerations in their strategic objectives to compete in a marketplace where investors are socially aware.

• Expansion of Alternative Investments

Many investors and institutions in Italy’s asset management market are becoming increasingly interested in alternative investment products, including private equity and real estate funds, as they seek different avenues for higher returns and diversification from traditional products. For example, asset managers like Azimut have recently ramped up their private equity offerings, intending to tap into Italy’s thriving small- and medium-sized enterprises (SME) market. Similarly, institutional investors, like insurance companies, have become increasingly interested in pursuing opportunities across Italy’s real estate market in major cities, such as Rome. The shift toward alternatives and innovative investment products also demonstrates a stronger risk appetite and interest among investors and institutions, encouraging asset managers to develop specialist knowledge in alternatives.

• Personalization Through Digital Platforms

Custom investment solutions via digital platforms are transforming the asset management landscape in Italy. Asset managers are utilizing technology to scale unique client portfolios that take into account their individual risk profiles and investment objectives. For example, FinecoBank’s online investment platform allows clients to track the daily performance of their portfolios and use unique investment strategies and portfolio offerings that incorporate personalized advice, data presentations and enhanced overall client experience. As a direct result of their use of technology to deliver customized solutions, FinecoBank was elevated in appeal to investors who were at ease using such technology (millennials as an example) who expect the experience to be seamless and transparent. With firms further investing in AI solutions, mobile apps and enhancing client communication, they continue to service their clients, showcase a better user experience and position themselves to capture a new segment of retail investors increasingly looking for a bespoke financial solution.

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Italy Asset Management Industry Segmentation:

The report has segmented the market into the following categories:

Asset Class Insights:

• Equality
• Fixed Income
• Alternative Investment
• Hybrid
• Cash Management

Source of Funds Insights:

• Pension Funds and Insurance Companies
• Individual Investors (Retail + High Net Worth Clients)
• Cooperate Investors
• Others

Asset Management Firms Insights:

• Large Financial Institutes/Bulge Brackets Banks
• Mutual Funds and ETFs
• Private Equality and Venture Capital
• Fixed Income Funds
• Hedge Funds
• Others

Regional Insights:

• Northwest
• Northeast
• Central
• South
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Future Outlook

The Italy asset management market is on a trajectory of further growth, fueled by technological innovation, regulatory support, and changing investor behavior. These developments will help create seamless operations, build better client experiences supported by technologies such as artificial intelligence (AI) and Blockchain. It is likely company offerings will increasingly become digital first in nature. Sustainable investing will remain a foundation of asset management, with executives recognizing that ESG principles continue to become core to business practices and investment strategies across the spectrum of asset owners, with further appeal to retail and institutional clients. Potential challenges such as ongoing economic volatility and geopolitical global competition will remain, Italy remains committed to opening financial markets, improving financial inclusion, and seeking ways to benefit from innovation and investment. As such, an emphasis on client experience, sustainability and innovation will pave the way for continued growth and opportunity for asset managers and their client partners.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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