Affiliate marketing is a performance-based marketing strategy where businesses pay affiliates a commission for promoting their products or services. Affiliates can be individuals or companies who promote products through various channels, such as websites, social media, or email marketing. When a customer makes a purchase through an affiliate’s unique referral link, the affiliate earns a commission on the sale.

Affiliate marketing provides a win-win situation for both businesses and affiliates. Businesses can expand their customer base and increase sales by leveraging the affiliate’s audience and marketing expertise. At the same time, affiliates can earn passive income by promoting products they believe in and recommending them to their audience.