Though plastic packaging can act as a low-cost and highly accessible packaging option for your cosmetic products, it isn’t sustainable at all. Being extremely eco-unfriendly, nearly 40% of the plastic packaging is used only once and then discarded in landfills. In short, less than a fifth of plastic packaging gets recycled. Therefore, as a brand in modern times, you have to advocate environmental friendliness through your work methodologies. Whether it is related to your product or its packaging, using sustainable materials is the key to success. That’s why using Custom packaging boxes wholesale made from kraft or corrugated stock remains advised.
Here are 4 steps to designing eco-friendly packaging for cosmetics.
Selecting the right material; paper
Undoubtedly, Paper is the most sustainable material to utilize when it comes to product packaging requirements. It is 100% recyclable, remains easily manufactured, and is readily available in the market. All in all, making it an ideal eco-friendly and affordable option. Surprisingly, its manufacturing leaves minimal carbon emissions.
Paper boxes and bags can be custom designed to fit products of any size, type, shape, and dimension. They are biodegradable provided that sustainable inks are utilized for printing and clouting purposes.
If you feel the need to offer extra protection to delicate items, tissue paper remains a great alternative to bubble wrap and foam inserts. However, if you are going to use inserts, opt for one, that is cardboard based. The reason for it is that they fulfill the purpose of product protection while being affordable and eco-friendly as well.
Inserts also add an element of sophistication to your product presentation i.e., offering the customer a quality unboxing experience with a clean and organized display of products.
Finishing
If you like to add finishing embellishments to your packaging through custom mailer boxes with logo, try to select the ones that are sustainable. For instance, UV laminations, stickers, and petroleum-based inks – all are eco-unfriendly and make the recycling process much harder.
Thus, go for various sustainable add-ons to your packaging i.e., utilizing varnishes instead of laminations, employing soy-based inks, using jute-based ribbons and bows, etc.
Eco-friendly shipping methodologies
Partner with sustainable carriers if you want to further develop your market reputation as an eco-conscious brand. Hire shipping companies that offer;
- Low carbon emission shipping options.
- Paperless receipt and tracking system.
- Ability to choose between airfreight and ocean freight.
- Eco-friendly shipping boxes and tapes.
Market your brand’s eco-friendly work methodologies
Last but not the least, market your brand’s eco-friendly work methodologies by educating them on how they can be a part of saving the environment. Therefore, print such information on your packaging clearly; tell your customers where, when, and how to dispose of your products for recycling, and things like that.
So, these are the four major steps towards adopting an eco-friendly packaging technique for your cosmetic products.
