9 Key Points to Keep in Mind While Creating mobile apps

Mobile phones have evolved and become indispensable for various kinds of business. From retail, transportation, hospitality, marketing, healthcare education, manufacturing, and more, companies are primarily dependent on the rapid development of technology. Due to the increasing amount numberers who use mobile devices, there is rapid growth in the field of innovation, app improvement, and, candidly, technological advancement.

It must be an effective way to run a company is to target your customers and where they spend their time. Smart phones play a crucial role in customer acquisition as well as interaction.

Smart phones and mobile apps offer a fantastic opportunity for entrepreneurs to run their businesses consistently. Customers’ expectations are increasing, and it is, therefore, imperative to develop a solid mobile strategy.

A mobile App for a Business requires business expertise and experience to build an enjoyable and user-friendly app. In this article, we will explore the key points each business owner and App Developers UK and service-oriented business should know before creating a mobile application for their business.

Platform selection:

The fundamental idea behind creating an app for mobile is that it should be accessible to a broad range of users. Platforms play a crucial role when creating an app for mobile. Before choosing a platform, consider a few elements, like the country you’re targeting, the industry or company, etc. If, for instance, you’re targeting the US, it is recommended that you look at iOS and Android. Both are the most popular within the US. 

The initial platforms for your mobile app are the vital factor. It is always advisable to master one platform before you can expand your reach to different platforms.

It would be best if you acknowledged certain aspects in your head, including the brand name of your app, the target user, features for the app, and, most importantly, the pricing strategy. 

Hybrid or Native:

Native apps are software explicitly created for a specific operating system for mobile phones. For iOS generally, swift is being used, and Java is used for Android since native apps are designed specifically for particular platforms and can use the features offered by operating systems. 

However, Hybrid apps are an amalgamation of web and native apps. It operates on the “write one time and then deploy across all platforms” principle. Most hybrid applications are created using cross-compatible web technology (HTML5, CSS3, jQuery Mobile, Titanium, Phone Gap, JavaScript, etc.).

Both have pros and cons. The choice of a native app can be expensive and time-consuming; however, in the same way, it provides an improved User Experience. Also, using the hybrid application will cut expenses and time significantly; however, UK app developers will need to experiment with the pros and cons. Before deciding on the right hybrid or native app, examine your work preferences and priorities. 

More info:https://www.gettoplists.com/


This is another wise decision to make before making an application. A majority of today’s apps are API-driven. But it is unnecessary for all apps you build to need a customized backend. Some apps may also connect to mobile devices using APIs. The entirety of the app uses a local database, and these apps don’t require any backend support. As the app’s developer UK, it is vital to consider the necessity of an additional backend while keeping other factors, such as time and cost, in setting up a backend and making the decision.

Mobile Analytics:

Analytics is a crucial component of any technological advancement. However, when you think about mobility analytics, it must still be utilized fully. If you decide to use analytics, be aware that it requires to be related to your company’s goals and will help you analyze and improve the efficiency of your app. Analytics data from mobile devices can be gathered and used to create greater user engagement and interaction. The overall user experience is enhanced, and the functionality can be improved. Before you implement analytics, knowing what information you’d like to keep track of and store is crucial. You were planning it before the development process is essential to ensure that analytics give you the best outcomes.

Start with an effortless combination of Google Mobile App Analytics and monitoring user behavior in your app. Improving your user interface once you know what your users do is simple.

UX/UI Design:

If you don’t consider this factor before launching the application, the entire application will fail. UX/UI plays a highly crucial role in the mobile application world. A well-designed UI with poor UX will not be successful. This aspect of application development for business is vital because 95% of users will only return to an app when it’s user-friendly and attractive.

The UX is an important aspect of the digital world. A mobile app is a way to determine how users feel and perceives your app development UK company and your products. 

Target Audience:

Considerations like the country you’re targeting, the demographics of your target users, their occupation, gender, interests, and occupation of your users should be considered in the development of an app. For instance, if you are creating a shopping app, it should have more pictorial illustrations and not as much text. This will help get the audience involved with the application. Even if your app may be well-built, its long-term success depends on how it can satisfy its users.

Knowing who will be the first to use my app and how it will enhance their lives should be considered before beginning development. If you can meet your customers’ expectations, your app will become popular and generate additional revenue.

Competitor App Analysis:

 Look for similar apps that you plan to create for your company and through the eyes of an individual user. You’ll learn what you want as an end-user. It is always beneficial to offer an additional feature or a more advanced version of a part for users rather than the features already available on the market. There are often hundreds or thousands of apps on the marketplace, from which you can select the most popular apps from your competition and analyze the apps thoroughly. Once you know what they offer and what they offer, you can determine what you can do to make better service. The extra mile you take could be the one that decides.

Development Methodology and Guidelines:

There are specific development techniques and guidelines to adhere to. The method of developing apps usually relies on the quality of the information you have before starting development. Adopting the agile development approach is always recommended. The agile approach to development usually requires a lot of iterations before reaching the final product. However, if your requirements are precise, you could opt for the waterfall development method.

Size and Screen Density:

A program is created in a way that helps it be compatible with the gadgets. There could be differences based on the size of the screen. It can make apps that will fit on these screens in certain situations well. It can be stressful. The most sought-after sizes for screens are 1920X1080 1200X768 or 1280 x 800.

The screen’s density can differ between devices, affecting the application’s style and appearance. In some cases, apps may display an unsettling look when you are in an arbitrary resolution and seem great when viewed on another device. Texts can also differ significantly in terms of size.


At present, around 2 billion users use smart phones. The number is projected to rise to approximately 4 billion in 2020. The number of mobile devices is greater than PCs. About 70% of users use applications and 80% of people use mobile apps for shopping, payment, booking, or even making reservations. No matter what industry you are in, a mobile application is turning out to be an indispensable tool to grow businesses and expand them and extend their reach. The potential is vast, and the market has a lot of potential. When creating an application for your business, you must keep these points in your head.

O2SOFT is a reputable mobile app development London company. They gained an understanding of the development of mobile apps in terms of security and data management and optimization of resources, UX, and resource optimization after conducting numerous research projects across industries. Our goal is to provide mobile applications to our clients that are highly efficient for their businesses and generate awareness of their products. If you’re looking for native or hybrid mobile apps such as Android, the team will provide your company with the most user-friendly apps.


What are the functions of apps?

A function in an app can direct users to a customized URL, display the iPhone Push Registration email, or perform an additional custom function you included within your program. These are typically used following the sending of a message or other action in an advertising campaign. 

What makes an incredible application?

Most importantly, it should solve the issue for its users. Therefore, ensure that you decide and then do it right to ensure that your app is successful.