Digitalization and surge in demand for In-app advertising is expected to drive the demand for Global Ad Tech Market for the forecast period.
According to TechSci Research report, “Ad Tech Market By Type (Cloud-Based, On Premises), By Organization Size (Large Enterprises & SMEs), By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups), By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks), By Channel Type (Display advertising, video advertising, PPC, social media advertising, CTV, DOOH), By Company, By Region, Forecast & Opportunities, 2026”, global ad tech market is expected to witness significant growth in the next five years owing to introduction of stringent government policies for transformation from traditional to digital way. Ad tech is an abbreviation used for advertising technology and is defined as set of software and tools by agencies and brands to set up and manage their digital advertising activities. Preference for digital payments by consumers due to hassle-free and faster method has led to the significant market growth. Expansion of media and entertainment industry across the globe has played a pivotal role in the global ad tech market growth. Technological advancements have led to development of cloud advertising and other business models to aid ad tech industries to attract more customers for high performance and digital expenditure. Rise of internet of things market has led to data access of consumers leading to development of precise and user-defined advertisements.
However, high cost associated with installation and usage of software and constant threat for data breach siting to privacy is considered a major hindrance for the global ad tech market growth.
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Global ad tech market is segmented into type, organization size, pricing type, end user, channel type, region, and company. Based on channel type, ad tech market is divided into display advertising, video advertising, PPC, social media advertising, CTV and DOOH. CTV is dominating the market in 2020 and is expected to maintain its dominance throughout the forecast period owing to tremendous growth of online platforms as viewership has increased prominently since pandemic time. Also, consumer preference for high quality and affordable online streaming services coupled with seamless connectivity is majorly influencing the market growth. DOOH is another segment expected to witness fastest incremental growth during the forecast period. Interactive campaigns, billboards display, and cost-effectiveness of digital displays is expected to propel the market growth.
Global ad tech market is expected to witness an impressive CAGR during the forecast period from 2023-2027. Emerging trends aiding the generation and analyzation of data and storing data for customization process based on users’ search history is expected to foster the global ad tech market. Placement of data at right time for maximum customer interaction managed by significant ad agencies is fueling the market for ad tech growth.
High-end investments by key players to obtain optimum results and improve the quality and response from consumers through digital advertisements is considered a major driver for growth of ad tech market at global level. Roll-out of 5G technology and emergence of technologies including big data analytics, artificial intelligence, machine learning coupled with collaboration tools to enhance consumer experience is creating lucrative opportunities for the global ad tech market growth.
WPP Group PLC, Omnicom Group Inc., Publicis Groupe SA., Interpublic Group of Companies, Inc., Adobe Inc, Google LLC, The Trade Desk Inc, Criteo SA, IgnitionOne, Inc., MediaMath Inc. are the leading players operating in global ad tech market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several ad tech manufacturers are coming up with their technologically advanced offerings.
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“Since the offset of COVID-19 pandemic, consumer’s preference shifted toward contactless platforms has been observed in all major sectors comprising of online classes, virtual shopping, property trading, conferences, among others. Online commerce has seen a boost due to rise in digital spend by consumers as more people are spending significant time online and is subsequently expected to witness significant growth owing to personalization and adoption of technologies for interactive experience contributing to market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Ad Tech Market By Type (Cloud-Based, On Premises), By Organization Size (Large Enterprises & SMEs), By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups), By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks), By Channel Type (Display advertising, video advertising, PPC, social media advertising, CTV, DOOH), By Company, By Region, Forecast & Opportunities, 2026” has evaluated the future growth potential of global ad tech market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the of global ad tech market.
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