Adventure Tourism Market Size (US$ 3,001 Billion) | Industry Report and Forecast 2023-2028

According to the latest report by IMARC Group, titled “Adventure Tourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” The study provides a detailed analysis of the industry, including the global adventure tourism market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How big is the Adventure Tourism Market?

The global adventure tourism market size reached US$ 1,036 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,001 Billion by 2028, exhibiting a growth rate (CAGR) of 19.6% during 2023-2028.

What is Adventure Tourism?

Adventure tourism encompasses an extensive range of thrilling activities such as trekking, climbing, scuba diving, rafting, camping, skiing, hiking, bungee jumping, and paragliding. It can be categorized into hard adventures, which require advanced skills and professional guidance, and soft adventures, which only require basic skills. Adventure tourism is a form of leisure activity that takes place in unique, remote, exotic, or untamed destinations. It not only supports local communities but also generates substantial foreign exchange between countries. Engaging in adventure tourism evokes a mixture of emotions, including excitement, danger, and risk, while promoting physical fitness. It contributes to increased confidence, happiness, and a sense of freshness among participants. Consequently, it is extensively practiced across the globe.

Adventure Tourism Market Trends: 

The adventure tourism market is experiencing growth owing to the reduced prices of aviation and accommodation services across countries. Moreover, the shifting preference toward sustainable adventure tourism among travelers and the rising desire for authentic and personalized travel experiences are further augmenting the global market. Apart from this, the emerging trend of exploring new destinations and the inflating income levels of the masses are acting as significant growth-inducing factors.

Additionally, government bodies in various countries are encouraging the adoption of adventure tourism on account of its potential to create employment opportunities and generate foreign exchange, which is also positively influencing the market. Furthermore, the launch of user-friendly websites by travel agencies that facilitate online vacation planning, booking, and 360-degree video tours and the increasing influence of social media on individuals will bolster the adventure tourism market in the coming years.

Adventure Tourism Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the global adventure tourism market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • Abercrombie & Kent USA LLC
  • Austin Adventures Inc
  • Butterfield & Robinson Inc
  • Cox & Kings Ltd
  • Discovery Nomads
  • G Adventures
  • Geographic Expeditions Inc
  • Intrepid Group Limited
  • Mountain Travel Sobek
  • Recreational Equipment Inc
  • ROW Adventures
  • TUI AG.

Key Market Segmentation:

Breakup by Type:

  • Hard Adventure
  • Soft Adventure

Breakup by Activity:

  • Land-based Activity
  • Water-based Activity
  • Air-based Activity

Breakup by Age Group:

  • Below 30 Years
  • 30–41 Years
  • 42–49 Years
  • 50 Years and Above

Breakup by Sales Channel:

  • Travel Agent
  • Direct

Breakup by Region:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

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Key Highlights of the Report:  

Market Performance (2017-2022)
Market Outlook (2023-2028)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

Table Of Content:

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Adventure Tourism Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Type
    6.1    Hard Adventure
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Soft Adventure
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Activity
    7.1    Land-based Activity
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Water-based Activity
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Air-based Activity
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Age Group
    8.1    Below 30 Years
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    30–41 Years
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    42–49 Years
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    50 Years and Above
        8.4.1 Market Trends
        8.4.2 Market Forecast
9   Market Breakup by Sales Channel
    9.1    Travel Agent
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Direct
        9.2.1 Market Trends
        9.2.2 Market Forecast
10  Market Breakup by Region
    10.1    North America
        10.1.1 United States
  Market Trends
  Market Forecast
        10.1.2 Canada
  Market Trends
  Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
  Market Trends
  Market Forecast
        10.2.2 Japan
  Market Trends
  Market Forecast
        10.2.3 India
  Market Trends
  Market Forecast
        10.2.4 South Korea
  Market Trends
  Market Forecast
        10.2.5 Australia
  Market Trends
  Market Forecast
        10.2.6 Indonesia
  Market Trends
  Market Forecast
        10.2.7 Others
  Market Trends
  Market Forecast
    10.3    Europe
        10.3.1 Germany
  Market Trends
  Market Forecast
        10.3.2 France
  Market Trends
  Market Forecast
        10.3.3 United Kingdom
  Market Trends
  Market Forecast
        10.3.4 Italy
  Market Trends
  Market Forecast
        10.3.5 Spain
  Market Trends
  Market Forecast
        10.3.6 Russia
  Market Trends
  Market Forecast
        10.3.7 Others
  Market Trends
  Market Forecast
    10.4    Latin America
        10.4.1 Brazil
  Market Trends
  Market Forecast
        10.4.2 Mexico
  Market Trends
  Market Forecast
        10.4.3 Others
  Market Trends
  Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
15  Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Abercrombie & Kent USA LLC
  Company Overview
  Product Portfolio
        15.3.2    Austin Adventures Inc.
  Company Overview
  Product Portfolio
        15.3.3    Butterfield & Robinson Inc.
  Company Overview
  Product Portfolio
        15.3.4    Cox & Kings Ltd.
  Company Overview
  Product Portfolio
        15.3.5    Discovery Nomads
  Company Overview
  Product Portfolio
        15.3.6    G Adventures
  Company Overview
  Product Portfolio
        15.3.7    Geographic Expeditions Inc.
  Company Overview
  Product Portfolio
        15.3.8    Intrepid Group Limited
  Company Overview
  Product Portfolio
        15.3.9    Mountain Travel Sobek
  Company Overview
  Product Portfolio
        15.3.10    Recreational Equipment Inc.
  Company Overview
  Product Portfolio
        15.3.11    ROW Adventures
  Company Overview
  Product Portfolio
        15.3.12    TUI AG
  Company Overview
  Product Portfolio
  SWOT Analysis

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