Video marketing has become increasingly popular. Numerous studies have proven that it can positively impact business growth. It is for this reason that it has become a part of many marketing strategies.
Have you ever wondered about how to combine video marketing with SEO?
Search for Keywords
The first step to developing an SEO strategy is usually keyword research. Video SEO strategy is no different. This process includes researching online user stories, trends, and analytics data to create a database of phrases and terms related to your services and products.
You can use the information to understand and learn what terms your target audience is using when they search for videos similar to yours.
The right keyword matching can help you to increase your CTR in organic search results and paid ads. Therefore it’s important to choose keywords that are realted to your business.
Video optimization for SEO
After you have determined which keywords are important for your video marketing strategy, you will need to address the technical aspects of setting up your site.
You will need the assistance of a software programmer to complete these steps. They will verify the backend configuration and structure of your website and make any necessary changes.
Add subtitles and video transcripts
Many people watch movies without sound. They may have different reasons: they don’t want to disturb anyone, they like to listen to their favorite music during that time, and so on.
You can reach a wider audience by adding subtitles to the video.
Subheadings can also have an SEO benefit as they make a site easier to find on a search engine. The bots will crawl your video to gather additional information and check its relevance for search queries.
This can improve your website’s ranking because keywords in the subheadings are more likely to be found. This action will also increase traffic through voice searches and make videos available to those who cannot hear.
You can add subtitles by either creating an SRT file, and uploading it along with your video, or using an automatic subtitle generator.
You Can Useful Content
It pays to include more than a simple transcript to make your video easier to find on search engines. You should add content to your site that summarizes or complements the information found in the video.
Start by adding a brief introduction to the video that will explain what your viewers can expect. You can add a FAQ.
Add Metadata to Your Website
When adding a page to your website, just like when posting content without video you must remember to include the meta title. You should include the keywords that describe the video in the title and the description.
Search engines will be able to better understand the video content and your website’s ranking if you provide a description. Use different keywords for each video. This will make them compete in search results.
Include a Flashy Thumbnail
Add a thumbnail to your video. This is an image that appears before you play the video. It should be consistent with your company’s brand and include your logo to encourage viewers to view the video.
Make sure that the image size is appropriate for the platform where you are posting the video.
There are many types of video marketing for SEO.
You should think about what type of video content is best for your company when creating a video SEO strategy. Your decision should be based on several factors such as your business type, your goals, your market position, or your image that you are trying to improve.
These days, the most popular video types are:
- Product videos/Demos: This type of content helps your customers understand your product better. They increase your product’s interest and conversion rates.
- Explanatory: Videos that explain your products/services to customers so they can understand what you have to offer.
- Promotional videos: Advertisements that encourage customers to purchase your products or use services. They are primarily used to increase sales. Paid campaigns can benefit from their use.
- Webinars: They are generally live meetings with your clients to educate them and build trust and image in your brand.
- Video Tutorials: Videos demonstrating how to use the products that you sell.
- Interviews: Discussions with key employees, customers, influencers, or others on topics relevant to your business.
- Video Recruitment: Videos to encourage employees to join your business.
There are many other types of videos, and which one you choose will depend on your goals and preferences.
You can see that implementing video marketing SEO strategies in your business is a good idea. Video is a powerful tool for your marketing campaign.
It can provide many benefits, including: increasing engagement, improving conversions and revenue, or even attracting new staff.
Contact us if you want to know how you can implement video marketing in your personal business.
