06 Effective Types of Business Slogans with Examples from Different Industries

A business slogan is a concise and memorable phrase that communicates the essence of a company or brand. The choice of a slogan largely depends on the nature of business, target customer, and the unique value proposition.

A business slogan is a short, memorable phrase or tagline that expresses the essence of a company’s brand identity, values, or unique selling proposition. It’s a catchy phrase or statement used in advertising campaigns that is intended to leave a lasting impression in the minds of potential customers and promote brand recognition.

A good business slogan represents the company’s brand personality, differentiates the business from its competitors, and communicates the benefits of the company’s products or services. A slogan can be benefit-driven, descriptive, emotional, commanding, or playful, among other styles.

Some notable examples of business slogans include “Just Do It” by Nike, “I’m Lovin’ It” by McDonald’s, and “Think Different” by Apple. A great business slogan can help capture the attention of potential customers, build brand loyalty, and create an enduring connection between the brand and its customers.

Here are some common types of business slogans along with examples from different industries.

It’s important to choose the type of business slogan that aligns with your brand and target audience. Here are a few reasons why matching the appropriate type of slogan to your business is important:

1. Reflects Your Brand Identity

The type of slogan you choose to represent your business should align with your brand identity. A playful slogan might work well for a toy company, while a serious, benefit-driven slogan would be more appropriate for a healthcare brand. Choosing a compatible slogan type ensures that your slogan accurately reflects your brand and its values.

2. Resonates with Your Target Audience

The type of slogan you choose should also resonate with your target audience. A nostalgic slogan might appeal to an older demographic, while a slogan based on humor could be better suited for a younger audience. The right type of slogan helps to communicate your message to the people most likely to engage with your brand.

3. Sets You Apart from Competitors

Choosing a unique and appropriate type of slogan can also help to differentiate your brand from competitors. A slogan that stands out in your industry can help your brand remain memorable and distinctive, in a positive way.

4. Reinforces Brand Message

Your brand message should be consistent across all marketing materials, including your slogan. Ideally, your slogan should reinforce your brand message, values, and tone of voice. This ensures a consistent message is communicated throughout all content.

5. Supports Your Marketing Objectives

Different types of slogans lend themselves to different marketing objectives, such as promoting brand awareness, generating interest, communicating benefits, or encouraging a particular call to action. Choosing a type of slogan that aligns with your marketing goals will support the effectiveness of your marketing campaign.

By choosing the right type of slogan, you can ensure that your message is aligned with your brand and target audience, setting your business apart from competitors, and supporting your marketing objectives.

1. Descriptive Business Slogan

Descriptive slogans use straightforward language to describe the value of the product or service being offered. These slogans are simple, easy to understand, and often play to the product’s functionality.


  • Subway – Eat fresh
  • Walmart – Save Money, Live Better
  • Amazon – Earth’s most customer-centric company

2. Provocative Business Slogan

Provocative slogans use language to create a strong emotional response in potential customers. These slogans are meant to create a buzz and can often be controversial.


  • Apple – Think Different
  • Nike – Just Do It
  • BMW – The Ultimate Driving Machine

3. Emotional Business Slogans

Emotional slogans use language to create emotional appeal to customers. They tend to play into customer wants and needs, such as safety, comfort, security, and happiness.


  • Disneyland – The happiest place on earth
  • Coke – Open Happiness
  • Dove – Real Beauty

4. Action-Oriented Slogans

Action-oriented slogans encourage customers to make a move in one way or another. These slogans may use commanding language, inspiring words, or words that create a sense of urgency in the reader.


  • L’Oreal – Because you’re worth it
  • American Express – Don’t leave home without it
  • Visa – It’s Everywhere You Want to Be

5. Puns and Word Plays

Puns and wordplay slogans are catchy and memorable. These slogans incorporate puns, rhymes, or similar-sounding words to create a more interesting and playful tagline.


  • KFC – Finger lickin’ good
  • Bounty – The quicker picker-upper
  • KitKat – Have a break, have a KitKat

6. Rhymes and Jingles

Rhymes and jingle slogans are catchy, and they often get stuck in your head. These slogans are great for ads or in a brand’s radio and other audiovisual promotions.


  • State Farm – Like a good neighbor, State Farm is there
  • McDonald’s – I’m Lovin’ It
  • Meow Mix – Tastes so good, cats ask for it by name

Key Takeaway

Each type of business slogan is suitable for different industries, businesses, target customers, and objectives. Descriptive slogans are great for companies that want to focus on what they do or sell. Provocative slogans, on the other hand, are ideal for companies that want to build an edgy brand image. Emotional Business slogan work best for companies that want to connect with customers on a deeper level. Action-oriented slogans prompt customers to act, while puns, wordplay, jingles, and rhymes add a light, playful touch. Regardless of which type of business slogan you choose, it should speak to your values and objectives as a business, while being memorable and capturing your customers’ attention. For More Information Please Visit Our Website.