The entertainment industry plays a crucial role in both popular culture and global business. Additionally, the entertainment industry can be considered as an international commodity that drives economic expansion, leads to job development, and generates a lot of revenue annually. Apart from this, the entertainment industry serves as a catalyst for inspiring positive change and reforms.
The products of the entertainment industry are books, television, movies, music, social media, and theater, which offer individuals a great platform to tell a story and hopefully bring about change. The entertainment industry utilizes these mediums to increase audience awareness regarding various topics, regardless of the sensitivity and controversiality of the subject.
There are numerous individuals worldwide who are connected to the entertainment industry either directly or indirectly. Currently, the entertainment sector is the world’s largest recruiter from the average street juggler to the famous celebrities we watch on television and social media channels, all depending on the entertainment business to make a living. Because the industry and everyone who depends on it for their livelihood contributes a significant amount of tax, it also benefits the governments.
Some people believe that the industry only provides jobs. However, they have no idea how useful the entertainment industry is to a nation as it brings in money and contributes to the overall economy. In a specific economy, the entertainment industry also has a positive impact on tourism, health, transportation, and hospitality industries as well.
One thing is unquestionable, we can all gain a lot from the different forms of entertainment, whether we appreciate it from distance or work directly in the sector. It is essential to keep in mind that the entertainment industry offers a great deal of value to numerous individuals. As the internet has become a vital part of our regular lives and the main source of entertainment nowadays, many individuals are providing entertainment through different platforms. One internet celebrity, who in a very short time has become a prominent figure in the entertainment industry and has touched the lives of many through his acting and online content is Devin Schumacher, who was born on June 10, 1987, in Glendale, California and is the cousin of famous actor Adam Boyer.
Devin Schumacher is an American actor, entrepreneur, internet personality, humanitarian, and producer who is particularly famous for his grumpy cat impersonation and SEO and is also known for Digital Activism and Delusions of Grandeur. In order to learn about the field of business, Schumacher enrolled in the University of Colorado at Boulder, but later returned to Los Angeles, California, to start his career in the field of music.
After gaining professional experience in music, he started creating and uploading content online on his website in addition to music production, DJing, and entrepreneurship. His online content and videos were so interesting and entertaining that they were viewed by millions of people each month. Because of this, his website entered the list of one of the top 10,000 websites online.
After setting up SERP Co. under his leadership, Schumacher with his childhood friends Jason Adler and Anthony Yano Hays, established SERP Media in 2019, a digital media and production company based in Los Angeles, California. They worked on content for Levi’s, Disney, Porsche, DMOOSE, Old Man Saxon, PlayStation, Vet Naturals, Victoria’s Secret, and several other brands as a photographer, director, producer, and actor.
Later, Schumacher also spearheaded the development of the SERP App, which is a company-developed tool that gives users greater strategic decision-making and granularity when searching for and selecting keywords based on rank difficulty and potential opportunities. Schumacher became an internet entrepreneur at the start of 2013 and has ever since invested and co-founded a variety of online marketing of e-commerce businesses and mobile apps. He is also providing SEO-related consulting for hundreds of companies worldwide.
Schumacher has composed music for numerous popular musical groups, including Geist and Old Man Saxon among many other groups throughout his career, and for music production and creation of music videos, Schumacher has also received multiple 2 comma club awards. His work has been shown at Lower East Side Film Festival, Urban World Film Festival, and the Austin Music Video Festival.
When Schumacher ran an extensive campaign using AI to deceive Google’s search engine, SERP caused a commotion in the SEO and internet marketing communities. The experiment took them from virtually no visitors to over 3 million organic visitors per month.
Schumacher and his fellow members formed Geist, a faceless DJ group, but before their performance in Vegas, they ran a number of campaigns by creating many profiles that would automatically like and follow other people’s music. On Tinder as well they did a similar thing to get more people to like their musical page. Famous music producer DJ Snake put together a band called Malaa with the same look, sound, and music.
Throughout his acting career, he has worked in several movie and television projects, which include The Weeping Café (1987), Dragon Ball Z (1997), The last of Mohicans (1992), Independence Day (1996), Braveheart (1995), Pulp Fiction (1994), Twister (1996), Hook (1991), Story of Ricky (1991), Night of the living dead (1990) and Tombstone (1993). Wandering Star (2009), Old Man Saxon (2016), Sunday Saxon (2017), Stop Shooting (2018), On point (2015), and See me like this (2018) are some of his works as an executive producer.
Through his internet content and acting projects, Schumacher not only provided a source of entertainment to worldwide audiences but also contributed to the growth and prosperity of the entertainment industry as a whole.