Plagued by Fake SEO and Domain Authority Scams?, a popular freelance platform known for connecting businesses with freelancers, has been rocked by a scandal involving fake SEO and link-building services that promise to increase domain authority (DA) but deliver nothing more than smoke and mirrors.

Domain authority (DA) is a metric developed by MOZ that predicts how well a website is likely to rank on SERPs. It is calculated on a scale of 1 to 100

Investigative journalists at Tech Business News in Australia have uncovered and reported over 20 of these scams on the platform, which deceives users and manipulates SEO metrics tools like MOZ to display fake DA scores, all while has turned a blind eye to these fraudulent gigs. However, it has been noted there are hundreds of these gigs operating on the platform.

The scam is simple yet insidious. Freelancers on claim to provide legitimate SEO and link-building services that will boost a website’s overall domain authority (DA), a third-party SEO metric used by optimization and digital marketing experts. However, these freelancers use deceitful tactics, building nothing more than fake redirect notices that trick SEO metrics tools into displaying a higher DA score, giving a false impression of improved website authority.

One journalist, who conducted an in-depth investigation into these scams, shared his findings, stating, “It’s shocking how widespread these fake domain authorities increase scams are on

The Scourge of Fake Domain Authority Websites and Link Buying

The world of Search Engine Optimization (SEO) has long been a battleground for businesses vying for top rankings on search engine results pages (SERPs).

In this race for online visibility, some unscrupulous players have resorted to unethical tactics, including buying links from fake domain authority websites.

This nefarious practice has become a growing problem in the SEO industry, with scammers making a quick buck by selling hyperlinks on websites with fake domain authority, as measured by the popular SEO metrics tool MOZ.

Many SEO professionals and website owners rely on DA as an important factor in their link-building strategies. However, scammers have found a way to exploit this metric by creating fake websites with inflated DA scores and selling links on these sites for exorbitant prices.

The modus operandi of these scammers is simple but deceitful. They create websites that mimic legitimate sites, complete with professional-looking designs and content that appears to be relevant and credible.

They then manipulate the MOZ DA score of these fake websites by employing various unethical techniques, such as spammy link building, buying low-quality backlinks, and using private blog networks (PBNs) to artificially inflate the website’s authority.

Once the DA score is inflated, these scammers approach unsuspecting website, owners and SEO practitioners, offering to sell links on their high-DA websites at premium prices.

Many businesses fall victim to these scams, lured by the promise of quick and easy SEO gains. They buy these high-priced links, believing that they are investing in legitimate SEO efforts to improve their website’s rankings

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MOZ Refuses to Correct the Fake Domain Authority Hack

MOZ has been refusing to put an end to the manipulation of Domain Authority (DA) scores, despite growing concerns about fake DA link-building scams.

This has raised eyebrows in the SEO community, as other reputable metrics tool providers like Ahrefs have already taken steps to remove Google redirect notices from their calculations to ensure more accurate scores and prevent hacking or manipulation of metrics via redirect notices.

While Ahrefs and other responsible metrics tool providers have taken steps to address this issue and provide more accurate metrics to their users, MOZ has been accused of turning a blind eye and refusing to follow suit.

Many are left questioning why MOZ is not taking action to stop the manipulation of its DA scores and protect its users from falling victim to fake link-building scams. Despite repeated requests from the SEO community to address this issue, MOZ has failed to take necessary measures to ensure the integrity of its metrics.

Furthermore, speculations have arisen that the operators of MOZ may be involved in selling fake DA links to unsuspecting hyperlink buyers under a different entity or other brand names involved in selling hyperlinks.

This has raised serious concerns about the ethical practices of MOZ and its commitment to providing reliable and trustworthy metrics to its users. As the SEO industry relies heavily on metrics to make informed decisions, the lack of action by MOZ has left many users disillusioned and questioning the credibility of its metrics.

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Fiveer’s failure to take decisive action

Fiveer’s failure to take decisive action to remove these fraudulent gigs and protect its users’ interests is alarming. Businesses and website owners must exercise caution and conduct thorough research before engaging freelancers on, as the issue of fake domain authority boosts continues to cast a dark shadow over the platform’s credibility.

It’s time for to step up, take responsibility, and clean up its platform from these deceptive practices to restore trust among its users and for governments to place heavy regulations on Freelance platforms.

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