Gamification in eCommerce: How to Use It

Nowadays, it is very easy to grab anyone’s attention in a short period.

The strategy of linking games in an eCommerce website is called Gamification. Gamification helped a lot of eCommerce websites to gain the attention of users and Increase eCommerce Sales.

In General, Gamification is an application of various game activities through which many eCommerce stores attain the attention of the users. It makes the user experience more interesting while purchasing the product and going through the website. 

Benefits of Gamification

Customer Engagement

Everyone around us is way too engaged in gaming. By introducing Gamification to your store, the customer will get attracted to the website or store and will spend more time on it.

More engaged consumer means more traffic, which increases consumer retention.

Increases Sales

Many users are engaged in those websites that have gaming strategies. Providing games and offering the users rewards and discounts, will encourage them to go through your website which helps in increasing sales.

Increase in Brand Awareness

One of the main benefits of Gamification in eCommerce is to increase the brand awareness of the site. Scoring good points will encourage them to visit again on the site which leads to brand awareness.

Online Visibility

The more the consumer indulges in gaming activities; there will be more shares on social networks, leading to receive more online visibility and promotion.

eCommerce Gamification

There are various eCommerce Gamification examples like Lego, Casper, M&M, Duolingo, etc. Like other games, they encourage you to stay engaged over time.

After reading this much, we ensure that you are now excited to use Gamification on your site too.

So, let us just make you aware of some of its uses.

Uses of Gamification

Helps in Understanding Your Consumer

Before introducing a gaming strategy on your site, you need to understand your audience first, and what your audience wants.

It depends on what your consumer like in gaming. Suppose your website has a crowd of adults, then gaming related to action, and adventure will be suitable for the page.

Goals Identification

Your goals are also important before adding a gaming strategy to your eCommerce platform. The game on the site will tell about your goals, whether the purpose is to increase sales, raise awareness, increase engagement or just educate them.

Once your goals are identified, it will become easy to do gamification.

Including Necessary Factors

There are three main factors you need to keep in mind while doing gamification:

  1. Trigger: One of the major factors while playing is trigger. There are plenty of games online, that encourage the users to engage. Try to figure out what your users want and what motivates them to play.
  2. Efforts: The game should be fun, non–hectic, and time-killing. More the effort you will put into the game, the more will be the engagement of the user.
  3. Rewards: Rewards must be offered at the end of the game to the users, which will grab their attention and motivate them to play the game again. It also helps in increasing the engagement of your site.
  4. Rewards like free shipping, discounts, free products, etc. will easily grab customers’ attention.
  5. Finalize Your Choice: It’s time to finalize your game for your site.

To finalize the game, you can ad contests on your site like asking them whether they know about your product or not, and whosoever gives the right answer will be rewarded at the end. Some other rewards such as Wheel of Fortune, scratch cards, and coupons may be added by you. These types of rewards attract consumers in a very short time and will also help them to get engaged with your site.

Steps to Use Gamification in the eCommerce

Step-1: Identification of Challenges 

Challenges like leaving the cart, and creating memorable unboxing moments can be overcome by the introduction of the gamification on your site.

Step-2: Gamification Techniques

By using those techniques that are very popular, you may attract users easily like spinning the wheel, scratch cards, etc.

Step-3: Four Core Elements of Gamification

To achieve success, the implementation of four core elements of gamification is important. Goals, rules, feedback, and voluntary participation are the four core elements.

Step-4: Better Experience

For a better experience for the customers, give them various tasks to do, and give them feedback telling how close they are to reaching their goals.

Step-5: Impact of Gamification

To check the impact of gamification on the website, track the metrics such as engagement loyalty, and sales.

Step-6: Optimization

Optimizing the gamified experience is very important for the sustainability of the customers.


Over 70% of the users are engaged by the websites offering gamification options, leading to motivation and the engagement of the users. Being an eCommerce store owner, will you also incorporate the feature into your site? Let us know in the comments!