According to the report by Expert Market Research (EMR), the global 3D animation market size reached a value of USD 21.2 billion in 2022. Aided by the rising demand for high-quality visual content and the broadening applications of 3D animation in numerous sectors, the market is projected to further grow at a CAGR of 12.5% between 2023 and 2028 to reach a value of USD 42.7 billion by 2028.
3D animation refers to the process of generating three-dimensional moving images in a digital environment. Rigorous manipulation of 3D models or objects within 3D software is carried out for exporting picture sequences, which gives the illusion of animation or movement. It finds use in a myriad of applications ranging from films and video games to virtual reality and advertising. In addition to enhancing visual appeal, 3D animation provides accurate visualisation, which is crucial in sectors such as architecture, healthcare, and education.
The escalating consumer demand for high-quality visual content is fuelling the global 3D animation market growth. With the expansion of digital platforms and the rapid growth of the entertainment industry, there has been a significant shift towards visually engaging and realistic content, boosting the demand for 3D animation. Additionally, the advent of technologically advanced viewing experiences, like 4K and virtual reality, has intensified the need for high-definition 3D content.
The diversified applications of 3D animation across various industries are also instrumental in driving the global 3D animation market. In the entertainment sector, 3D animation is integral to creating visually compelling films and video games. In healthcare, it’s deployed for accurate visualisation of complex medical procedures and education. The architecture industry utilises 3D animation for detailed modelling and visualisation of architectural designs. Furthermore, its potential in advertising for creating impactful commercials and product demonstrations underpins the market growth.
Moreover, the burgeoning demand for online education and e-learning solutions, especially in the wake of the COVID-19 pandemic, has refocused attention on 3D animation as an effective tool for instructional design. With the rise of remote learning and the growing need for engaging and interactive educational content, 3D animation has emerged as a crucial element in the design of e-learning courses and materials, thereby propelling the 3D animation market expansion.
Market Segmentation
The market can be divided based on technique, component, deployment, end use, and region.
Market Breakup by Technique
- 3D Modeling
- Motion Graphics
- 3D Rendering
- Visual Effects
Market Breakup by Component
- Software
- Hardware
- Service
Market Breakup by Deployment
- On-Premises
- Cloud
Market Breakup by End Use
- Media and Entertainment
- Construction and Architecture
- Education and Academics
- Healthcare and Life Sciences
- Government and Defence
- Manufacturing
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global 3D animation companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- Adobe Inc.
- Autodesk Inc.
- Corel Corporation
- Nvidia Corporation
- Zco Corporation
- NewTek Inc.
- Others
