Global Gamification Market Research Report 2022-2027

According to the global gamification market research report by IMARC Group, the market reached a value of US$ 12.25 Billion in 2021, and it is projected to reach a value of US$ 43.92 Billion by 2027, exhibiting a CAGR of 22.50% during 2022-2027.

Gamification refers to a strategy of applying gaming principles to a non-gaming environment to increase user engagement and loyalty. The software enables organizations to provide task-based interactive events that encourage employees to achieve target goals, further aid in creating healthy community interactions, team building environments, and eliminate worker motive ambiguity. The game design elements on digital platforms also reward the users by integrating points, leadership boards, badges, and loyalty programs, which motivates them to work harder. As a result, the software finds extensive applications across various industry verticals, such as healthcare, retail, banking, financial services and insurance (BFSI), and e-learning.

Industry Trends & Drivers

The widespread adoption of artificial intelligence (AI)-based game design solutions by large organizations and small and medium enterprises (SMEs), on account of the rising number of smartphone and smart gadgets users and the growing popularity of bring your own device (BYOD) trend, is among the key elements stimulating the gamification market. Moreover, the increasing utilization of rewards and recognition programs to boost employee engagement is acting as another significant growth-inducing factor.

Besides this, continuous technological innovations, including the inflating adoption of cloud-based technologies, crowdsourcing, and the rising integration with social networking platforms, are positively influencing the global market. Furthermore, the development of mobile-based software as a service (SaaS) platform that enables organizations to gather firsthand data and the shifting preferences toward cloud-based business solutions from on-premises are also propelling the market growth. Apart from this, the higher return of investment (ROI) yield of gamification, inflating digitization, the increasing deployments of 5G networks, and the introduction of Industry 4.0 are anticipated to fuel the gamification market over the forecasted period.

Request For Sample Report:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Ambition, Aon PLC, Axonify Inc., BI WORLDWIDE, Cognizant, Iactionable, Microsoft Corporation, MPS Limited, NIIT Limited, SAP SE and Verint Systems Inc.

Gamification Market Report Scope
Report CoverageDetails
Market size value in 2021US$ 12.25 Billion
Market forecast in 2027US$ 43.92 Billion
Growth RateCAGR of 22.50% from 2022 to 2027
Base year for estimation2021
Historical data2016-2021
Forecast period2022-2027
Report coverageRevenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
Segments coveredComponent, Deployment Mode, Enterprise Size And Industry Vertical
Regional scopeAsia Pacific, Europe, North America, Latin America, Middle East and Africa
Key companies profiledAmbition, Aon PLC, Axonify Inc., BI WORLDWIDE, Cognizant, Iactionable, Microsoft Corporation, MPS Limited, NIIT Limited, SAP SE and Verint Systems Inc.
Market DynamicsParent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,
Customization purviewIf our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Report Segmentation:

The report has been segmented the market into following categories:

Breakup by Component:

  • Solution
  • Service

Breakup by Deployment Mode:

  • On-premises
  • On-Cloud

Breakup by Enterprise Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Regional Insights:

  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America

On the geographical front, Asia Pacific enjoys the leading position in the market. This can be attributed to the rising establishment of international companies in the region, on account of low manufacturing costs and cheap labor.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:
IMARC Services Private Limited.

30 N Gould St Ste R

Sheridan, WY 82801 USA – Wyoming


Tel No:(D) +91 120 433 0800

Americas:- +1 631 791 1145 |

Africa and Europe :- +44-702-409-7331 |

 Asia: +91-120-433-0800, +91-120-433-0800

Read Also