A day in the life of an entrepreneur is never boring. There is always something new to be done and every morning you wake up, you are already late in at least one aspect of your business domain. However, do not let this discourage you. Being aware of this fact and a little bit of good will is all you need for a great start. Keep reading to see some ideas for improvement of your digital marketing strategy.
Rethink your target audience
Depending on how long your business has been out there, it may be time to consider changing your target audience. Perhaps the market has changed in certain ways since you went into business or your services and products differ from how they were originally. In any case, there is potential ground to take your business in another direction and get your customers another way. Perhaps you would like to expand your original target group or narrow it down. If your adds reach a more suitable group of people, you may end up with more customers than ever. On the other hand, you could also consider changing your target group entirely. This is risky, but if it makes sense for your business, you should definitely do it. Don’t be afraid to do what you believe should be done. He who risks the most also has the most to gain.
Customer segmentation for better marketing
Once you have your target audience covered, there is something else you can do to improve your marketing strategy. Customer segmentation is basically placing your customers into separate groups based on a certain feature or a set of features. They can be segmented according to age, marital status, physical condition, gender or any other feature that makes sense for the domain of your business. Do some research on your customers to see what you are dealing with and what the possible features could be. Also, if you have never done this before, take a look at how to best segment your customers. It is quite a challenge and the research is the most important and most difficult job. Once you have all the information, you will be able to set the number of categories, as well as their content.
Boost the quality of your media
Most businesses that have been around for a while have a lower image and video quality on their website and social media. The newer posts on social networks are probably fine as new content is added constantly, however, product representation on your website is probably the same as it was on day one. So, what you need to do now is organize a new photo shoot for your product line. If you know someone that is good at processing photos or hire an expert to do your 3D rendering. Take this seriously since the photos you have speak so much for your customers. People love seeing high quality images, it boosts mood and raises their desire to buy things. Once you do this, you are throwing your hat in the ring for keeping up with trends and climbing that ladder faster than your competition. Of course, the update does not only refer to images, but audio and video files, as well.
Opt for long-form content
Having a blog and posting on a regular basis is a great thing to do. It keeps your customers entertained and constantly reminded of your business which gets you in their heads for the next purchase they may need. However, perhaps posting those short texts you could consider a different approach. Since you already gained a decently large group of regular readers, you should consider making them even happier by posting 2000-word texts that are more serious and that provide a deep analysis of some issues. There is a variety of texts you can make – they can be reports, guidelines or even free-style texts. This upgrade in the way you publish your content will get you current customers even more hooked on your business. Moreover, they will attract a more serious crowd that is guaranteed to consider you more professional and therefore, your business will florish.
Replace long texts with videos
People’s attention span is getting shorter every day. This is probably due to our over exposure to TV and internet. We no longer need to watch commercials or wait for our favorite show, everything is just a click away. The high availability of all this content consequently spoiled us and now we no longer want to read long texts. It is easier to just watch a video. However, one must be careful with videos too as they should not last longer than two minutes. In order to know exactly when it makes sense to do this, a detailed review of all your digital content is needed. Once you have the big picture, you will be able to decide what texts can and should be replaced by videos. You can even use test groups to check if your hunch was right and test all your ideas for the optimal results.
Last, but not the least, try not to let mundanity get to you. After a while. People tend to try and blend in with their environment and suspend their own original ideas due to the fear of rejections. Of course, we should all try to create something that will be appealing to a larger crowd, however, this does not mean try and be like everyone else. Be original and nurture your ideas. If you find yourself lacking inspiration, try hard to restore your creativity. Take long walks, listen to new music, read books, travel, try and free your mind and think outside of the box. Every business needs that special something that makes them unique. As soon as you learn to believe in yourself and beat your fears, you will be able to bring that to your own business. Being a confident entrepreneur is definitely the recipe for success.