How Nonprofit Marketing Fractional CMO Services Work

The nonprofit sector is full of dedicated, passionate people doing good things for their communities. But it’s also a hotbed of poor marketing and lack of organizational growth. Even though nonprofits have access to some of the most incredible marketing tools in history, they often neglect them or don’t put them to good use. Why does this happen? For one thing, nonprofits are often underfunded, which makes hiring full-time CMOs impossible for many organizations. If you’re struggling with finding ways to promote your cause or advancing your mission through effective communications strategies (and have limited budgets), let us introduce you to fractional CMO services!

The Fractional CMO Approach

Nonprofit Fractional CMO services are a great way to get the expertise you need without the overhead of a full-time position. A fractional CMO can help you get the results you need to grow your organization, but also leave room for other staff members to step up and take on more responsibility in their roles.

Fractional CMOs can be part of an executive team or work independently from it; either way, they’re able to deliver on marketing goals by working closely with other stakeholders throughout the organization–from leadership down through departments like fundraising or development–to develop impactful campaigns that generate revenue while also building brand awareness among donors and supporters alike.

Agencies Don’t Belong in the Boardroom

Nonprofits are looking for a strategic partner, not an agency.

Agency executives may think that they have all the answers, but the reality is that they don’t. In fact, it’s likely that these individuals don’t even understand what your nonprofit does or how it operates on a day-to-day basis. As such, they cannot provide you with any valuable insight into how to grow your organization or improve its operations and processes–two things that will be critical if you want to unlock growth opportunities in today’s rapidly changing environment.

The boardroom should be where decisions are made; not an external party like an ad agency or marketing consultant who has no stake in either outcome!

3 Reasons Why Nonprofits Need a Fractional CMO

Nonprofits have a lot to gain from hiring a fractional CMO. Here are three reasons why:

  • Fractional CMO services offer a flexible and cost-effective solution. A fractional CMO can help you solve specific problems as they arise, without having to worry about the full-time salary and benefits of an in-house employee. That means more money for programs and less time spent on administrative tasks like HR paperwork (which is no fun).
  • Fractional CMOs can help you get more out of your marketing dollars by providing strategic guidance, improving processes, and increasing efficiency throughout your organization’s marketing function–even if that function includes multiple departments within one department or several nonprofit organizations working together under one umbrella organization!

A fractional CMO can provide nonprofit marketing services without the overhead, risk, and cost of a full-time position.

A fractional CMO can provide nonprofit marketing services without the overhead, risk and cost of a full-time position. Fractional CMOs are experts who can help you get the right resources at the right time. They’re also great for testing new services before committing to them on a larger scale.

When you hire a full-time employee, they’ll need office space and equipment–you might even have to pay for their health insurance or other benefits (like vacation days). If your organization isn’t ready for that kind of commitment yet and wants to try out some new ideas first, then hiring a fractional cmo is ideal because they work remotely and only charge by the hour instead of being paid monthly salaries with benefits included.


We hope that this article has helped you to understand the benefits of a nonprofit marketing consulting services approach and why it can be so beneficial for your nonprofit organization. If you’re looking for more information on how we can help, please contact us today!