Sharing positive company news can be difficult for individuals who do not know how to present it without coming across as boastful, yet for businesses it’s an integral part of building and maintaining an impressive public relations profile. People tend to view news articles highlighting success more credibly than advertisements about it.
Press Releases
Press releases are an integral component of public relations and marketing. Used to publicize an event or initiative, press releases can generate free media coverage for your business – an invaluable asset in today’s digital era where traditional channels may struggle to capture attention.
Make it clear to reporters that the information in your press release is intended for their use by including a logo of the company that issued it in either the upper right or left corner. Furthermore, provide media contacts at the end of your release who can answer questions or offer further details if necessary.
If your press release includes quotes from individuals, ensure they are satisfied with them before using them in it. Attribute them appropriately with full names, professional titles and emails of those quoted – avoid industry jargon and have someone outside of your field read your release for clarity purposes.
Typically, the optimal time and place to send a press release is between 10 a.m. and 2 p.m. This ensures that most people have begun their day and it is less likely that your release will get lost amid other activities. Before sending out press releases to individuals or reporters who you have worked with previously, make sure that they have enough time available in their schedule to cover it thoroughly.
Blog Posts
Blogging should be part of every small business‘s marketing plan. Blogging builds brand recognition, increases customer relationships, and adds value. Furthermore, it serves as an effective way of advertising new offerings or services.
Blog posts can cover any topic related to your product or services, whether that be educational, entertaining, or some combination thereof. Blogs also make an ideal platform for sharing tips and tricks!
Short answers to customer support calls or social media are excellent opportunities for blog posts. By monitoring what keywords your target audience searches for most frequently, these posts can easily be developed as topics for their respective blog posts; using keywords throughout can further increase SEO value.
Animated GIFs add visual appeal and are particularly suitable for younger audiences. Plus, this form of content can easily be shared on social media channels like Facebook or Twitter to reach a broader audience.
Case studies that showcase the results of your products and services can be an effective way to promote your business. These posts typically feature data-driven graphs, charts, or other creative visualizations as they present results of products or services you provide, including client success stories that act as powerful motivators for potential customers to work with your company. Mint offers one such post each month called “The Customer Problem Solver,” giving businesses another great way to connect with audiences while showing expertise.
