Technological advancements and growing investment opportunities with favorable regulations are some key factors supporting the growth of India broadcasting and cable TV market.
According to TechSci Research report, “India Broadcasting and Cable TV Market By Type (Terrestrial Television, Cable TV and Satellite), By Revenue Generation (Subscriptions, Advertising and Public Funds), By Region, Forecast & Opportunities, FY2026”, India broadcasting and cable TV market was valued USD 11.61 Billion in FY2020 and the market is forecast to reach USD 19.06 Billion in FY2026. Increasing disposable income coupled with rising urbanization have changed the preferences of Indian consumers towards enhanced experience of television viewing. The concept of home theatre has been gaining traction among the new generation with people always looking for advanced viewing options and latest technologies to better their experience. These factors are expected to fuel growth in the country’s TV and broadcasting market over the next five years.
There is a rising trend for personalized experience and premium television cable and DTH offerings in India, wherein customers demand personalized channels, picture quality, multiple functionalities in set top boxes, such as different screen for children, etc. This trend would likely continue in the coming years as one of major trends for TV & broadcasting industry during the forecast period.
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India broadcasting and cable TV market can be segmented based on type, revenue generation and region. Based on type, cable tv & satellite accounted for the dominant share as increasing number of users are shifting towards the DTH services from the traditional cable operators, due to high picture quality and affordable prices.
India broadcasting and cable TV market was valued USD 11.61 Billion in FY2020 and the market is forecast to reach USD 19.06 Billion in FY2026. The major factors propelling the growth of the market in India are favorable regulations, technological advancements and growing investment opportunities in the broadcasting and cable TV market. The increasing demand of TV sets, especially in rural India is also one of the key factors supporting the growth of this market. Further, the growth in entertainment industry with growing demand for international TV channels and shows is also propelling the growth of India broadcasting and cable TV market through FY2026
In recent times, India has witnessed surge in active subscriber base with entry of various Multi System operators (MSOs). The digitization of cable TV in India is at advanced stage with market driven by content innovation and product offerings. Direct-to-home (DTH) subscriptions are growing rapidly with increasing per capita disposable income of the country. The increased usage of 3G and 4G services along with influx of new content creation methods are some other factors expected to drive the growth of India broadcasting and cable TV market by FY2026.
Some of the major players operating in India Broadcasting and Cable TV market include Siti Networks Limited, DEN Networks Limited, Tata Sky Limited, GTPL Hathway Limited, Sun Direct TV Private Limited, Dish TV India Limited, Bharti Telemedia Limited, NXTDIGITAL Limited, Fastway Transmission Private Limited and Asianet Satellite Communications Limited, among others.
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“Southern region accounts for more than 31% of the demand in India broadcasting and cable TV market and the region is expected to continue its dominance the country during the forecast period as well. Major demand in the Southern region is coming from Bangalore, Kerala, and Karnataka. The area has seen significant developments since the recent years regarding broadcasting and cable technology.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Broadcasting and Cable TV Market By Type (Terrestrial Television, Cable TV and Satellite), By Revenue Generation (Subscriptions, Advertising and Public Funds), By Region, Forecast & Opportunities, FY2026” has evaluated the future growth potential of India Broadcasting and Cable TV market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India Broadcasting and Cable TV market.
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