Indian Pan Masala Market Share 2023: Forecast, Analysis, Size and Segmentation 2028

According to the latest report by IMARC Group, titled “Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the pan masala market in India size reached INR 43,410.2 Crore in 2022. Looking forward, IMARC Group expects the market to reach INR 53,672.3 Crore by 2028, exhibiting a growth rate (CAGR) of 3.4% during 2023-2028.

Pan masala is a blend of nuts, seeds, herbs, catechu, and areca nut with slaked lime and other flavoring agents. It is prepared with accurate measurements to maintain a balance of all ingredients while keeping in mind taste and health. It also contains cardamom, saffron, fennel seeds, and cloves combined with sandalwood oil and rose essence to provide a pleasant fragrance. Currently, pan masala is sold in sachets and tin containers to retain the aroma and is primarily served as a mouth freshener to provide a cooling sensation. Globally, the product is witnessing a significant surge in demand due to its affordability and easy availability.

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Indian Pan Masala Market Trends:

The Indian pan masala market is primarily driven by the inflating consumer expenditure power and rising demand for premium and innovative flavored pan masala, such as gulkand, chocolate, sweet-dried rose petals, silver-coated cardamom seeds and betel nuts, and shredded coconut. The easy accessibility of raw materials required for manufacturing pan masala in the county is acting as another growth-inducing factor. In line with this, key market players are introducing sugar-free and herbal pan masala containing vitamin C in high-quality packaging to improve the overall outlook of the product and increase their consumer base, which is creating a positive outlook for the market. Moreover, the rising sales of pan masala and easy product availability in offline and online retail stores are accelerating the market growth.

Indian Pan Masala Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the pan masala market in India has been studied in the report with the detailed profiles of the key players operating in the market.

Key Market Segmentation:

Breakup by Type:

  • Pan Masala with Tobacco
  • Plain
  • Flavored
  • Others

Breakup by Price:

  • Premium
  • Non-Premium

Breakup by Packaging:

  • Pouch
  • Cans
  • Others

Breakup by Region:

  • Uttar Pradesh
  • Bihar
  • Maharashtra
  • Madhya Pradesh
  • Odisha
  • Jharkhand
  • Delhi
  • Others

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Key Highlights of the Report:                                                           

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

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Table of Contents:

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Pan Masala Industry
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Country
6   Indian Pan Masala Industry
    6.1    Market Overview
    6.2    Market Performance
    6.3    Impact of COVID-19 
    6.4    Market Breakup by State 
    6.5    Market Breakup by Type
    6.6    Market Breakup by Price
    6.7    Market Breakup by Packaging
    6.8    Top Pan Masala Importing Countries from India
    6.9    Key Ingredients used by Major Pan Masala Manufacturers
    6.10    Price Analysis 
        6.10.1    Key Price Indicators
        6.10.2    Price Structure
        6.10.3    Price Trends
    6.11    Market Forecast
    6.12    SWOT Analysis
        6.12.1    Overview
        6.12.2    Strengths
        6.12.3    Weaknesses
        6.12.4    Opportunities
        6.12.5    Threats
    6.13    Value Chain Analysis
        6.13.1    Input Suppliers
        6.13.2    Raw Material Procurement 
        6.13.3    Manufacturers
        6.13.4    Marketing
        6.13.5    Exports
        6.13.6    Whole Sellers
        6.13.7    Retailers
    6.14    Porter’s Five Forces Analysis
        6.14.1    Overview
        6.14.2    Bargaining Power of Buyers
        6.14.3    Bargaining Power of Suppliers
        6.14.4    Degree of Competition
        6.14.5    Threat of New Entrants
        6.14.6    Threat of Substitutes
    6.15    Key Market Drivers and Challenges
    6.16    Success Factors for Manufacturers
7   Market Breakup by State
    7.1    Uttar Pradesh
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Bihar
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Maharashtra
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Madhya Pradesh
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Odisha
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Jharkhand
        7.6.1 Market Trends
        7.6.2 Market Forecast
    7.7    Delhi 
        7.7.1 Market Trends
        7.7.2 Market Forecast
    7.8    Others
        7.8.1 Market Trends
        7.8.2 Market Forecast
8   Market Breakup by Type
    8.1    Pan Masala with Tobacco
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Plain Pan Masala
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Flavored Pan Masala
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9   Market Breakup by Price
    9.1    Premium
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Non-Premium
        9.2.1 Market Trends
        9.2.2 Market Forecast
10  Market Breakup by Packaging
    10.1    Pouch
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Cans
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Others
        10.3.1 Market Trends
        10.3.2 Market Forecast
11   Competitive Landscape
    11.1    Market Structure
    11.2    Market Breakup by Key Players
12  Pan Masala Manufacturing Process
    12.1    Product Overview
    12.2    Detailed Process Flow
    12.3    Various Types of Unit Operations Involved
    12.4    Mass Balance and Raw Material Requirements
13  Project Details, Requirements and Costs Involved
    13.1    Land Requirements and Expenditures
    13.2    Construction Requirements and Expenditures
    13.3    Plant Layout
    13.4    Plant Machinery
    13.5    Machinery Pictures
    13.6    Raw Material Requirements and Expenditures
    13.7    Raw Material and Final Product Pictures
    13.8    Packaging Requirements and Expenditures
    13.9    Transportation Requirements and Expenditures
    13.10   Utility Requirements and Expenditures
    13.11   Manpower Requirements and Expenditures
    13.12   Other Capital Investments
14  Loans and Financial Assistance
15  Project Economics

    15.1    Capital Cost of the Project
    15.2    Techno-Economic Parameters
    15.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    15.4    Taxation and Depreciation
    15.5    Income Projections
    15.6    Expenditure Projections
    15.7    Financial Analysis
    15.8    Profit Analysis
    15.9   Rules and Regulations on Pan Masala Products
        15.9.1     General Rules and Regulations
        15.9.2      Rules and Regulations Related to Packaging Machinery
    15.10    Procedures, Times and Associated Costs for Plant Set-Up
16  Key Player Profiles

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