IPTV Market Demand, Share, Growth, Key Players and Forecast by 2027

According to the latest report by IMARC Group, titled “IPTV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the global IPTV market size reached US$ 61.5 Billion in 2021.Looking forward, IMARC Group expects the market to reach US$ 154.3 Billion by 2027, exhibiting a growth rate (CAGR) of 17.13% during 2022-2027.

Internet-based Protocol Television (IPTV) represents the process of transmitting television programs and videos through the internet. The video servers transmit signals through rooftop antennae, satellite dishes, and fiber optic cables to stream content at numerous locations. The IPTV mainly uses IP multicasting with Internet Group Management Protocol (IGMP), Real-Time Streaming Protocol (RTSP), Real-Time Messaging Protocol (RTMP), and Hypertext Transfer Protocol (HTTP) for live broadcasts and on-demand programs. Compared to the public internet, it provides the network operators more control over the video traffic and enables regular quality checks of the service.

IPTV Market Trends:

The expanding electronics sector and improving broadband infrastructure across the globe are primarily augmenting the IPTV (internet protocol television) market. Furthermore, the rising adoption rates of video-on-demand (VOD) services, HD channels, and hybrid IPTV services are positively influencing the market growth. Apart from this, the launch of favorable government policies, including digitization of television and Direct-to-Home (DTH) services is acting as another significant growth-inducing factor. Moreover, the development in the internet setup and enhanced internet connectivity across the residential and commercial sectors are also bolstering the global market. Besides this, the shifting consumer preferences have increased the demand for IPTVs that can be integrated with smart homes and can support video calls, online conferencing, and games, which is further catalyzing the market growth. Additionally, the elevating demand for the service, as it allows the viewers to create a custom list of channels and record shows in high-definition (HD) quality is also driving the global market. In addition to this, the inflating disposable income levels and the growing urbanization levels across the globe are expected to drive the IPTV (internet protocol television) market in the coming years.

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Who are the key players operating in the industry?

The report covers the major market players including: 

  • AT&T
  • Bharti Airtel Limited
  • Akamai Technologies
  • Verizon Communications
  • Orange S.A.
  • Ericsson
  • CenturyLink
  • Deutsche Telekom
  • MatrixStream Technologies Inc.
  • Arris International
  • Sterlite Technologies
  • Cisco Systems
  • Broadcom Corporation
  • Telefónica
  • Foxtel
  • Huawei Technologies Co. Ltd.
  • Nectro IPTV
  • Amino Technologies
  • PCCW
  • Chunghwa Telecom, etc.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Subscription Type:

  • Subscription Based IPTV
  • Subscription Free IPTV

Breakup by Transmission Type:

  • Wired
  • Wireless

Breakup by Device Type:

  • Smartphones & Tablets
  • Smart TVs
  • PCs
  • Others

Breakup by Streaming Type:

  • Video IPTV
  • Non-Video IPTV

Breakup by Service Type:

  • In-House Service
  • Managed Service

Breakup by End-User:

  • Residential
  • Enterprises

Breakup by Region:

  • Asia Pacific
  • Europe
  • North America
  • Middle East and Africa
  • Latin America

Key Highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

Table of Content:

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global IPTV Market 
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Subscription Type
    5.5    Market Breakup by Transmission Type 
    5.6    Market Breakup by Device Type
    5.7    Market Breakup by Streaming Type
    5.8    Market Breakup by Service Type 
    5.9    Market Breakup by End-User
    5.10    Market Breakup by Region
    5.11    Market Forecast
6   Market Breakup by Subscription Type
    6.1    Subscription Based IPTV
        6.1.1    Market Trends
        6.1.2     Market Forecast
    6.2    Subscription Free IPTV
        6.2.1    Market Trends
        6.2.2    Market Forecast
7   Market Breakup by Transmission Type
    7.1    Wired
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Wireless
        7.2.1    Market Trends
        7.2.2    Market Forecast
8   Market Breakup by Device Type
    8.1    Smartphones & Tablets
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Smart TVs
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    PCs
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others 
        8.4.1    Market Trends
        8.4.2    Market Forecast
9   Market Breakup by Streaming Type
    9.1    Video IPTV
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Non-Video IPTV 
        9.2.1    Market Trends
        9.2.2    Market Forecast
10  Market Breakup by Service Type
    10.1    In-House Service
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Managed Service  
        10.2.1    Market Trends
        10.2.2    Market Forecast
11  Market Breakup by End-User
    11.1    Residential
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    Enterprises  
        11.2.1    Market Trends
        11.2.2    Market Forecast
12  Market Breakup by Region
    12.1    Asia Pacific
        12.1.1    Market Trends
        12.1.2    Market Forecast
    12.2    Europe 
        12.2.1    Market Trends
        12.2.2    Market Forecast
    12.3    North America
        12.3.1    Market Trends
        12.3.2    Market Forecast
    12.4    Middle East and Africa
        12.4.1    Market Trends
        12.4.2    Market Forecast
    12.5    Latin America
        12.5.1    Market Trends
        12.5.2    Market Forecast
13  SWOT Analysis
    13.1    Overview
    13.2    Strengths
    13.3    Weaknesses
    13.4    Opportunities
    13.5    Threats
14  Value Chain Analysis
15  Porters Five Forces Analysis

    15.1    Overview
    15.2    Bargaining Power of Buyers
    15.3    Bargaining Power of Suppliers
    15.4    Degree of Competition
    15.5    Threat of New Entrants
    15.6    Threat of Substitutes
16  Competitive Landscape
    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    AT&T
        16.3.2    Bharti Airtel Limited
        16.3.3    Akamai Technologies
        16.3.4    Verizon Communications
        16.3.5    Orange S.A.
        16.3.6    Ericsson
        16.3.7    CenturyLink
        16.3.8    Deutsche Telekom 
        16.3.9    MatrixStream Technologies  Inc.
        16.3.10     Arris International
        16.3.11     Sterlite Technologies
        16.3.12     Cisco Systems
        16.3.13     Broadcom Corporation
        16.3.14     Telefónica
        16.3.15     Foxtel
        16.3.16     Huawei Technologies Co., Ltd.
        16.3.17     Nectro IPTV
        16.3.18     Amino Technologies 
        16.3.19     PCCW
        16.3.20     Chunghwa Telecom

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