According to the latest report by IMARC Group, titled “IPTV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the global IPTV market size reached US$ 61.5 Billion in 2021.Looking forward, IMARC Group expects the market to reach US$ 154.3 Billion by 2027, exhibiting a growth rate (CAGR) of 17.13% during 2022-2027.
Internet-based Protocol Television (IPTV) represents the process of transmitting television programs and videos through the internet. The video servers transmit signals through rooftop antennae, satellite dishes, and fiber optic cables to stream content at numerous locations. The IPTV mainly uses IP multicasting with Internet Group Management Protocol (IGMP), Real-Time Streaming Protocol (RTSP), Real-Time Messaging Protocol (RTMP), and Hypertext Transfer Protocol (HTTP) for live broadcasts and on-demand programs. Compared to the public internet, it provides the network operators more control over the video traffic and enables regular quality checks of the service.
IPTV Market Trends:
The expanding electronics sector and improving broadband infrastructure across the globe are primarily augmenting the IPTV (internet protocol television) market. Furthermore, the rising adoption rates of video-on-demand (VOD) services, HD channels, and hybrid IPTV services are positively influencing the market growth. Apart from this, the launch of favorable government policies, including digitization of television and Direct-to-Home (DTH) services is acting as another significant growth-inducing factor. Moreover, the development in the internet setup and enhanced internet connectivity across the residential and commercial sectors are also bolstering the global market. Besides this, the shifting consumer preferences have increased the demand for IPTVs that can be integrated with smart homes and can support video calls, online conferencing, and games, which is further catalyzing the market growth. Additionally, the elevating demand for the service, as it allows the viewers to create a custom list of channels and record shows in high-definition (HD) quality is also driving the global market. In addition to this, the inflating disposable income levels and the growing urbanization levels across the globe are expected to drive the IPTV (internet protocol television) market in the coming years.
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Who are the key players operating in the industry?
The report covers the major market players including:
- AT&T
- Bharti Airtel Limited
- Akamai Technologies
- Verizon Communications
- Orange S.A.
- Ericsson
- CenturyLink
- Deutsche Telekom
- MatrixStream Technologies Inc.
- Arris International
- Sterlite Technologies
- Cisco Systems
- Broadcom Corporation
- Telefónica
- Foxtel
- Huawei Technologies Co. Ltd.
- Nectro IPTV
- Amino Technologies
- PCCW
- Chunghwa Telecom, etc.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Subscription Type:
- Subscription Based IPTV
- Subscription Free IPTV
Breakup by Transmission Type:
- Wired
- Wireless
Breakup by Device Type:
- Smartphones & Tablets
- Smart TVs
- PCs
- Others
Breakup by Streaming Type:
- Video IPTV
- Non-Video IPTV
Breakup by Service Type:
- In-House Service
- Managed Service
Breakup by End-User:
- Residential
- Enterprises
Breakup by Region:
- Asia Pacific
- Europe
- North America
- Middle East and Africa
- Latin America
Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
Table of Content:
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global IPTV Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Subscription Type
5.5 Market Breakup by Transmission Type
5.6 Market Breakup by Device Type
5.7 Market Breakup by Streaming Type
5.8 Market Breakup by Service Type
5.9 Market Breakup by End-User
5.10 Market Breakup by Region
5.11 Market Forecast
6 Market Breakup by Subscription Type
6.1 Subscription Based IPTV
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Subscription Free IPTV
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Transmission Type
7.1 Wired
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Wireless
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Device Type
8.1 Smartphones & Tablets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Smart TVs
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 PCs
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Streaming Type
9.1 Video IPTV
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Non-Video IPTV
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Service Type
10.1 In-House Service
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Managed Service
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by End-User
11.1 Residential
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Enterprises
11.2.1 Market Trends
11.2.2 Market Forecast
12 Market Breakup by Region
12.1 Asia Pacific
12.1.1 Market Trends
12.1.2 Market Forecast
12.2 Europe
12.2.1 Market Trends
12.2.2 Market Forecast
12.3 North America
12.3.1 Market Trends
12.3.2 Market Forecast
12.4 Middle East and Africa
12.4.1 Market Trends
12.4.2 Market Forecast
12.5 Latin America
12.5.1 Market Trends
12.5.2 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 AT&T
16.3.2 Bharti Airtel Limited
16.3.3 Akamai Technologies
16.3.4 Verizon Communications
16.3.5 Orange S.A.
16.3.6 Ericsson
16.3.7 CenturyLink
16.3.8 Deutsche Telekom
16.3.9 MatrixStream Technologies Inc.
16.3.10 Arris International
16.3.11 Sterlite Technologies
16.3.12 Cisco Systems
16.3.13 Broadcom Corporation
16.3.14 Telefónica
16.3.15 Foxtel
16.3.16 Huawei Technologies Co., Ltd.
16.3.17 Nectro IPTV
16.3.18 Amino Technologies
16.3.19 PCCW
16.3.20 Chunghwa Telecom
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