Search Engine Optimization (SEO) and the fitness industry are two domains that seem worlds apart. But, whatever that exists today (at least on the internet!), regardless of its niche, needs SEO to stand out.
So, how does it connect? So, if you’re from the fitness industry -and if we guess right- have a fitness website as well, you aim to stand apart from the competition and rake in traffic to the website, but that wouldn’t be a cakewalk unless you go for SEO for fitness business.
What is Gym SEO for Fitness Websites?
SEO for fitness business is a strategy that comprises SEO strategy to make the fitness website rank higher on the search engine result page for the customer’s search query input and generate organic traffic on the website to pave the way for potential customers looking to join a gym or learn more about the fitness product and industry.
On-Page Gym SEO For Fitness Websites
On-page Google search engine optimization (SEO) refers to the process of optimizing the webpage and webpage content relevant to the searcher’s query, including the likes of headlines, HTML tags (titles, meta, and header), internal links, images, and more, to improve the website’s SERP ranking and earn organic traffic while depicting the authoritativeness and trust quotient of the fitness website.
Off-Page Gym SEO For Fitness Websites
Off-page SEO for fitness websites refers to all the SEO actions other than on-page SEO tactics. Here, take a look at different proven off-page SEO strategy and tactics which you can use to give your website a much-needed push and strengthen the pillars of SEO – relevance, authority, and trust:
- Link Building
- Brand Building
- Press Release (PR)
- Local Gym SEO (Google Business Profile and Citation)
- Content Syndication, among others.
5 Reasons Why SEO for Fitness Websites is Much-needed?
Organic traffic still holds the game
Hear us out: Ranking organically and generating organic traffic can be competitive, and there isn’t a sure shot to the top spot; that’s why to overcome it, marketers and website owners pay to play. They opt for the pay-per-click (PPC) route. And why not? It’s fast, it’s effective, it’s sure. But, what to do if one stops playing? Poof, it’s gone!
According to BrightEdge, organic search accounts for more than 53% of traffic share, which means if fitness websites adopt a white-hat methodology and optimize the content with relevant keywords and search intent, search engines like Google will reward the website with better SERP ranking for sure.
Helps build authority and credibility
Every brand and business wants to be perceived and regarded as credible and reliable, and Google search engine optimization carries that clout – helping fitness websites claim the top rank in SERPs.
A fitness website with high-quality content tends to show a high level of expertise, authority, and trustworthiness, which allows the customers to trust the fitness website and have further interaction.
Understand the voice of the customers
Understanding the user’s voice and intent is the cornerstone of gym SEO. Search engine breaks down the user intent and presents the intrinsic data of what the customers “actually” want and need.
Fitness websites that adapt to the intent-based gym SEO strategy can answer the customers’ needs and stand out from the competition while attracting and generating more leads and sales for the business. So, remember the next time you write an article/blog on fitness, or add a new gym product or fitness service, it should be built around your target audience.
To become an SEO expert in Pakistan, one must have a solid understanding of web development, HTML, CSS, and JavaScript. They should also have excellent analytical skills and be able to use various tools and platforms to gather and interpret data. SEO experts also need to have good communication skills to explain their findings and recommendations to clients.
Non-stop promotion
Gym SEO never sleeps! The search engine has robots that crawl the website 24*7 while boosting the valuable content helping the customers find “you” organically.
In short, if you want that top spot in the search engine, write relevant, authoritative, and valuable content (which is more feasible than securing the first rank on steroids, i.e., a pay-per-click campaign or focussing on the other aspects of gym SEO services while neglecting the prime driver of the SEO strategy and effort) and let the SEO promote the business while you sleep.
Gym SEO will be around for long
It has been over two decades since SEO became a thing and is going to be here. But, is gym SEO services still relevant in 2022? More than ever. According to a report published, the SEO services market is expected to grow from $46 bn (2020) to $103 bn (2025) at a CAGR of 17.2%. That’s whopping!
Coming back to the point, gym SEO services will be around for a long time. What seems obsolete is instead evolving. The old gym SEO strategy will not work anymore (and may even backfire). In such a scenario keeping up with the changing landscape of the Google search engine optimization algorithm is the only way forward.
7 Best Practices SEO for Fitness Websites
Create Optimized Content
Once you have the best focus keywords, it’s time to write high-quality and helpful content. What that means is to know about the buying/research intent and align the content with it.
For instance, if the searcher looks up for “Which exercise you can perform at home?“, their search intent is research-based, not the other way. They are still undecided about it and are looking for options. So, instead of optimizing your fitness product page -for the search query- write a blog post that aptly answers the pertaining question and does not promotes the product page, and vice-versa.
Build Quality Links
As the name implies, link building is the process of getting links to your fitness website. As a matter of fact, link building is one of the most effective ways to help search engines find and understand your pages and improve the SERP rank.
So, when you add a gym SEO blog to your website, choose a part of the text to link to another page. This way, you’ll not only help the user in site navigation but also boost your SEO efforts.
Earn Authoritative Backlinks
Google has more than 200 ranking factors, and earning backlinks plays a vital part in the website’s performance as well as in its SERP ranking.
Earning backlinks from trustworthy and high-authority fitness business sites helps search engine crawlers to discover the website faster, resulting in quick indexing.
Another major advantage of having quality backlinks is to gain referral traffic. Backlinks allow the user to go to your fitness website from another similar website. So, the more quality backlinks you have, the more visible and familiar the website will be with the user, and the more authoritative the website will be supposed to be.
Compelling Title Tags and Meta Description
Title tag and meta descriptions are an essential element of your fitness business website’s content and gym SEO strategy, yet very few utilize these to improve the site’s performance.
Title tag and meta description are usually the first thing the user encounters when they perform a search on a search engine, and as the saying goes, “first impression always counts.”
Therefore, a quick tip to improve your website’s CTR is to optimize the title tag and meta description. Instead of going for a seemingly spammy and too pitch-oriented title tag and meta description, the goal should be to catch the user’s sight with a value proposition that influences the interaction rate.
Optimize Images
The importance of image in Google search engine optimization goes beyond facelifting the content; it is vital to the overall gym SEO strategy. According to Google, visual search grew by 60% (2018) in the past two years.
So, before selecting and downloading the image from a stock photography site and inserting it to the page, which eventually adds weight to slow down the page speed, make sure the image and alt text are relevant to the page and are optimized for visual search.
Optimize Page-Loading Speed
Tick-tick 1… tick-tick 2… tick-tick 3, if your fitness website misses loading within, chances for users to bounce reaches 90%, and this is the last thing you want for your brand.
Google has indicated that page-loading speed is one of the signals used by the algorithm to rank pages. A slow-loading page means the search engine crawlers can crawl fewer pages, negatively affecting search engine indexing.
Tangible ways to improve page-loading speed:-
- Use a content delivery network (CDN).
- Use Gzip for file compression.
- Minify HTML, CSS, and JavaScript.
- Eliminate unnecessary plugins.
- Leverage browser caching.
- Improve server response time.
Make URLs Search Engine Friendly
A quick question: Which URL seems compelling and shareable to you?
URL 1 – https://www.indylogix.com/blog/category=seo-services/redirect.aspxid=ahaecc.connector.home
Or, URL 2 – https://www.indylogix.com/seo-services/
We guess the latter – the “keeping it short and snappy” one. Search engines are user-centric, aiming to give users the best experience and deliver relevant information and content that people want to see. So, the first thing the search engine is going to look for is the URL.
Therefore, having an URL with relevant keywords and key phrases will not only entice the user and improve the interaction but will also help in better discovery by the search engine crawlers, which helps your fitness business website to rank better in SERPs.
Want Some Help with SEO for Fitness Business?
We understand you are not from the fitness sector, and gym SEO services are not your niche. Then why not let the gym SEO services aficionados do what they do the best, make you popular. Feel free to contact Digital Marketing Agency and make your gym SEO worries go cardi-NO with the leading gym SEO services provider.
