The Definitive Step-By-Step Guide to Custom Boxes (With 5 Real-World Examples)

Custom packaging is no longer just a luxury reserved for large corporations with massive budgets. With advancements in printing technology, custom boxes are now more affordable and accessible than ever before.

In this guide, we’ll walk you through the process of creating custom cosmetic boxes with logos for your brand, with real-world examples to inspire you along the way.

1. Define Your Objectives

Before you dive into designing your custom boxes with logo, it’s important to define your objectives. What do you want to achieve with your packaging?

Are you looking to increase brand awareness, drive sales, or create a memorable unboxing experience? Understanding your objectives will help guide your design decisions and ensure that your custom boxes are effective.

2. Choose the Right Material

There are a variety of materials available for custom boxes, including cardboard, corrugated cardboard, and rigid boxes.

Each material has its own benefits and drawbacks, so it’s important to choose the right one for your product and budget. Consider factors such as durability, sustainability, and cost when making your decision.

3. Determine Your Box Style

There are many different box styles to choose from, including tuck-top boxes, mailer boxes, and two-piece boxes. Your box style should be based on your product, brand identity, and objectives.

For example, if you want to create a luxurious unboxing experience, a rigid two-piece box with a magnetic closure may be the way to go.

4. Create Your Design

Once you’ve determined your objectives, material, and box style, it’s time to create your design. Your design should be eye-catching, on-brand, and communicate your message clearly.

Consider using high-quality images, bold typography, and unique finishes such as foil stamping or embossing to make your custom boxes stand out.

5. Work with a Manufacturer

When it comes to actually producing your custom boxes, it’s important to work with a reputable manufacturer. Look for a company with experience in creating custom boxes and a track record of delivering high-quality products.

Be sure to ask for samples and get quotes from multiple manufacturers to ensure that you’re getting a fair price.

Real World Examples

To inspire your own custom box design, here are five real-world examples of brands that have created effective and memorable custom boxes:

1. Glossier

Glossier, a cosmetics brand, uses a simple but effective design for its custom boxes. The pink colour and minimalist typography are on-brand, and the inside of the box features a playful “G” pattern.

2. Harry’s

Harry’s, a men’s grooming brand, uses a tuck-top box with a clean and simple design. The blue and white color scheme is on-brand and the copy communicates the brand’s message effectively.

3. Zappos

Zappos, an online shoe and clothing retailer, uses custom shoe boxes with bold colours and patterns. The design is playful and memorable, and the boxes are reusable for storage or gifting.

4. HelloFresh

HelloFresh, a meal kit delivery service, uses custom boxes that feature mouth-watering food photography and clear branding. The boxes also include recipe cards and other promotional materials to enhance the customer experience.

5. Puma

Puma, a sportswear brand, uses custom shoe boxes that feature a bold, graffiti-inspired design. The boxes are eye-catching and memorable, and create a sense of excitement and anticipation for the product inside.


Custom boxes are a powerful tool for promoting your brand, increasing sales, and creating a memorable customer experience. By following these five steps and taking inspiration from real-world examples, you can create custom boxes that effectively communicate your brand message and stand out from the competition.

Remember to define your objectives, choose the right material, determine your box style, create an eye-catching design, and work with a reputable manufacturer. And don’t be afraid to get creative and experiment with unique finishes and designs to make your custom boxes truly memorable.


What is the minimum order quantity for custom boxes?

The minimum order quantity for custom boxes can vary depending on the manufacturer but typically ranges from 100 to 500 units.

How much does it cost to create custom boxes?

The cost of creating custom boxes depends on a variety of factors, including the material, box style, and design. It’s important to get quotes from multiple manufacturers and compare prices to ensure that you’re getting a fair price.

Can I create custom boxes for any type of product?

Yes, custom boxes can be created for virtually any type of product. It’s important to choose the right material and box style based on the size, weight, and fragility of your product.

How long does it take to produce custom boxes?

The production time for custom boxes can vary depending on the manufacturer and the complexity of your design. It’s important to factor in production time when planning your packaging strategy.

How can I ensure that my custom boxes are sustainable?

There are a variety of sustainable materials available for custom boxes, such as recycled cardboard and biodegradable materials. Additionally, you can work with a manufacturer who uses environmentally friendly production methods and packaging practices.