The Magic Of Reviews For Google My Business Page

Let’s think of this as a customer. 

What is the first thing you do when you are seeking a product or service? 

Chances are you look for their feedback on Google. This is not just you. More than 59% of customers check Google reviews online before they purchase from a business.

People want to check the authenticity of any business before they invest in it. 

And looking at this customer behavior, brands, and businesses are opting to embed Google reviews on websites. This has not only helped them in establishing social proof but also boosted their conversion rate. 

And if you are buffering with the thought that Google Reviews is important for your business and Google My Business, we are here to help. In this blog, we will discuss the importance of Google reviews, ways you can ask your target customers for reviews, and lastly, how you can manage Google reviews for your business. 

Let’s have a look. 

The Actual Worth Of Google Reviews For Google My Business Page: 

Google reviews are omnipresent. Your customers do not have to install an app or type a URL to let your customers express their thoughts about your business. This is why Google reviews have become an integral part of any business.  Have a look at the reasons why Google Reviews is valuable for your business. 

1. Reviews Build Trust And Credibility

When potential customers search for your business on Google, they’re likely to see your Google My Business listing at the top of the search results. Having positive reviews on your GMB page can help build trust and credibility with these potential customers. 

As per a survey by BrightLocal, 88% of customers trust online reviews as much as personal recommendations. And fortunately, Google Reviews shares the maximum part of it. 

When you embed Google reviews the on website, it can help convince potential customers rs realize that your business is reliable and trustworthy, which can encourage them to choose your business over your competitors.

2. Reviews influence purchasing decisions

Have you ever gone and purchased something without surfing on the internet about its feedback? No. Right?

Online reviews are a significant factor in purchasing decisions. Consumers are more likely to purchase from businesses with positive reviews than those with negative or no reviews. 

According to a survey, 70% of consumers say that positive reviews make them trust a local business more. While positive reviews influence consumers’ decisions to purchase higher-priced items or services; negative reviews at the same time make your business authentic. 

Therefore, having positive as well as negative reviews on your GMB page can be a significant driver of sales and revenue for your business.

3. Reviews Provide Valuable Feedback

Improvement and conversion rates go hand in hand. This is where Google reviews can help you out. Google Reviews is a great way to get feedback and insights from your customers. By reading your customers’ reviews, you can gain insights into what they like and dislike about your products or services. 

This feedback can help you identify areas where you can improve and make changes to better serve your customers. Responding to reviews can also show your customers that you’re listening to their feedback and that you care about their experiences with your business.

4. Google Reviews help with local SEO

Your Google My Business page plays a crucial role in local SEO. Google uses the information on your GMB page to determine the relevance and credibility of your business in local search results.

Positive reviews can help improve your GMB page’s visibility in local search results and increase your business’s chances of appearing in the Local Pack. Having a high ranking in the Local Pack can significantly increase your business’s visibility and drive more traffic to your website and physical location.

Irresistible Ways To Ask For Google Reviews

Now that you know how opting for Google reviews can change your business, let’s have a look at ways you can ask for Google reviews from your customers. 

  • Add Google Review To Website 
  • Use Social Media to ask for Google Reviews
  • Send an Email asking for Google Reviews 
  • Create a QR code for Google Reviews

Sleek Ways To Manage Google Reviews 

By now you might have understood that Google Reviews are a great deal for your business. And while you know that Google reviews are helpful for your local SEO, they would have no weightage if they go unnoticed. 

The main idea of having Google reviews is to boost interaction with your past and target customers. And luckily, Google Reviews helps the business owner to interact with their customers. As a business owner, you can anytime reply to the Google reviews. 

To rank well on SERP, you need to respond to the reviews and interact well with your customers. According to a survey by Reviews Trackers, 52% of customers expect to hear back from brands, particularly one that’s negative or critical.

This not only helps in establishing good relationships with the customers but also acts as a positive signal for Google. 

And as a part of your business, you should always be ready to handle negative feedback given by your customers. Believe it or not, negative reviews can also be a positive thing. Based on these negative reviews you can improve your services and make a difference in user experience. 

Final Words 

There are a plethora of options available for customers to shop from. And you have to stand out. Google Reviews is your safest bet. They are flexible to use. Promote Google reviews on social media or simply add a Google review widget on the website, you can do it all. 

So what are you waiting for?

Go ahead, ask for reviews, flaunt them, and see your business soar.