Why Do Generic Beer Labels Exist?

Have you ever wondered why generic beer labels exist? Generic beer labels are not only commonplace in the beer industry, but they often hold a unique place in the history of brewing. From the first aluminum beer can sealer to today’s modern craft brews, generic beer labels have been around for decades. In this blog post, we’ll discuss why generic beer labels exist and the importance of their presence in the industry.

What are generic beer labels?

Generic beer labels are simple, standardized labels that feature basic information about the beer. They typically feature plain text, basic fonts, and minimal graphics. These labels are often used by smaller breweries or those just starting out who may not have the resources to design unique, eye-catching labels for their beer.

Many breweries will opt for generic beer labels to save money, as they are often cheaper to produce than custom labels. These labels are also often used for small batch or experimental brews that may not have a wide appeal, as they are less expensive to produce in smaller quantities.

In addition, some breweries may use generic beer labels as a way to differentiate between their different beer styles, such as using different colors or fonts to indicate the type of beer.

However, generic beer labels do have their drawbacks. They may not stand out on store shelves or catch the consumer’s eye. Additionally, they may not provide as much information about the beer, such as tasting notes or brewing methods, which could impact consumer choices.

Why do breweries use generic beer labels?

Breweries use generic beer labels for a variety of reasons. One of the main reasons is cost-effectiveness. Designing and printing custom labels for every beer they produce can be expensive and time-consuming. Generic labels provide a more cost-effective solution, allowing breweries to streamline their labeling process and save money.

Another reason brewery opt for generic beer labels is flexibility. Generic labels are often more versatile and can be used for multiple beer varieties. This flexibility is especially beneficial for breweries that have a wide range of beer styles or frequently rotate their offerings. It allows them to quickly switch out labels without having to invest in new custom designs.

Additionally, generic labels can be useful for breweries that want to maintain a consistent branding across their entire product line. By using a standard label design, breweries can establish a cohesive look and easily distinguish their beers from competitors.


In conclusion, generic beer labels may not be as appealing or eye-catching as other branded labels, but they serve a practical purpose for many breweries. These labels allow for flexibility and cost-effectiveness, as well as meeting certain regulations. While there are some disadvantages to using generic labels, such as a lack of differentiation from competitors, they can still be successful if the beer inside is of high quality.

The impact on consumer choice can vary, as some may not even notice the label, while others may be deterred by the lack of branding. It will be interesting to see how  aluminum beer can sealer evolve in the craft beer industry, as many breweries are opting for unique, branded labels. However, the demand for cost-effective packaging options may still lead to the continued use of generic labels, especially for small.