As a lifeguard training provider, selling your services can be challenging. You may have excellent training programs, experienced trainers, and a well-designed curriculum, but if you don’t have the right marketing strategies, you may struggle to reach your target audience. In this article, we will explore the five best ways to sell lifeguard training to help you increase your customer base and grow your business.

Online Presence and Marketing

Having an online presence is crucial in today’s digital age. This means having a website that is easy to navigate, provides clear and concise information about your training programs, and is optimized for search engines. Your website should include a blog where you can share relevant content, such as news about the lifeguard industry, tips for lifeguards, and success stories from your training programs.

Social media platforms like Facebook, Twitter, and Instagram can also be powerful marketing tools for your lifeguard training business. You can use these platforms to connect with potential customers, share your blog posts and news articles, and showcase your training facilities, trainers, and testimonials from satisfied clients.

Partnering with Local Pools and Recreation Centers

One effective way to sell lifeguard training is to partner with local pools and recreation centers. These organizations often need trained and certified lifeguards, and by establishing a partnership, you can offer your services to their staff and clients.
Reach out to these organizations and offer to provide free training sessions or certification programs to their staff in exchange for marketing your training programs to their clients. You can also offer discounts on your training programs to their staff members as a way of incentivizing them to take your courses.

Networking with Industry Professionals

Networking with industry professionals can help you build relationships and gain referrals for your lifeguard training business. Attend industry conferences, workshops, and trade shows where you can meet other lifeguard training providers, pool operators, and industry professionals.

Be proactive in introducing yourself, exchanging business cards, and following up with potential leads after the event. You can also join industry associations and forums where you can participate in discussions, share your knowledge and expertise, and establish yourself as a thought leader in the lifeguard training industry.

Also Read About: We found the exercise that will make you much healthier: It’s swimming and Lifeguard training

Offering Customized Training Programs

Every client is unique, and their lifeguard training needs may differ. Offering customized training programs can help you meet the specific needs of your clients and differentiate your services from your competitors.

Start by conducting a needs analysis with your potential clients to understand their requirements and challenges. Use this information to design tailored training programs that meet their specific needs. For example, if a client needs to train their staff to work in a waterpark, you can create a customized training program that includes modules on slide safety, crowd management, and water chemistry.

Providing Outstanding Customer Service

Providing outstanding customer service can help you retain your existing customers and attract new ones through referrals. Make sure to respond promptly to customer inquiries and provide clear and concise information about your training programs.
Be flexible in scheduling training sessions and accommodating your clients’ needs. Make sure to follow up after each training session to ensure that your clients are satisfied with the quality of your training programs and to ask for feedback.

In conclusion, selling lifeguard training requires a combination of marketing strategies, networking, customized training programs, and outstanding customer service. By implementing these five best practices, you can increase your customer base, grow your business, and establish yourself as a leader in the lifeguard training industry.

Break the activity into small pieces.

Children have a short attention span and especially in an environment with so many stimuli like the sea/swimming pool. Swimming consists of many individual movements and skills, coordinated in perfect harmony. Just think and you will discover them yourself (breathing, floating, 2 foot coordination, 2 arm coordination, 4 limb coordination!).

Breathing :

before the games in the deep, have your child do bubbles in the water. Learn not to be afraid to dip his little head and to handle his mouth and nose breathing well. You can play similar games in your bathtub where the fear is less and the child is calmer.

Float on water :

This skill requires a very good trust relationship! You have to show your little one that he can trust you and that with you by his side, he doesn’t have to be afraid of anything. In this stage you will also see reflexive fear strongly. Children usually bend their waist and do not leave their body relaxed in a straight line. Here you are the ones who will calm the child down and give him as much time as he needs.


If you want the child to learn to use his little legs in the water, throw away the little arms!!! In addition to the unnatural position of the arms when children wear their armbands, they prevent them from coming face down in the water and learning to kick their feet by playing with water. For this reason, the swimming board, the “spaghetti” (the long piece of foam we use in swimming pools) and the block belt are ideal. These aids keep the child steady without sinking almost parallel to the water and leave the legs free. In addition, as our little one gets better, we can remove blocks from his belt or cut a piece of the spaghetti to reduce material flotation and give our child more practice!

Hands :

The hand movement will come last. Don’t forget that coordinating all four limbs is a difficult skill and may take time. As long as the child has mastered all of the above, you can simply show different hand models during your play in the sea and little by little you will see your little dolphin picking them up too!