Future of Signage – Digital OOH Advertising

According to IMARC Group’s latest report, titled “Digital OOH Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the global digital-out-of-home advertising market size reached US$ 16.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.7 Billion by 2028, exhibiting a growth rate (CAGR) of 12.31% during 2023-2028.

Digital out-of-home (OOH) advertisement represents a dynamic communication medium displayed on digital signage. It uses digital media formats for marketing purposes. Digital out-of-home (OOH) advertisements are positioned in public places, including airports, subways, bus stations, shopping malls, retail stores, movie theatres, waiting rooms, etc., that are easily accessible to a large number of individuals. The placement of digital billboards and outdoor signage in an area with heavy traffic aids in targeting the attention of the audience, which increases brand recognition. It also offers high viewability. Consequently, digital OOH advertising is gaining extensive traction across the globe.

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Digital OOH Advertising Market Trends:

The increasing digitization across numerous industries and the widespread adoption of projectors, motion graphics, video content, and virtual screens are primarily augmenting the digital OOH advertising market. Furthermore, the introduction of interactive billboards that use interactive digital posters to grab the attention of passers-by is positively influencing the global market. Apart from this, various public places are replacing traditional forms of marketing with OOH advertising solutions to target a wider audience, which is acting as another significant growth-inducing factor. Moreover, the growing integration of advanced technologies, including Near Field Communication (NFC) and Artificial Intelligence (AI), with OOH advertising is also catalyzing the global market. Besides this, advertisers are utilizing these technologies to generate real-time viewership analytics, thereby bolstering the market growth. Additionally, the development of facial recognition software that provides in-depth information regarding the demographics of the onlookers is expected to fuel the digital OOH advertising market in the coming years.

Note: In this report you will get detailed analysis of the market, growth analysis graphs, historical period analysis, forecast period analysis, major market segmentation, top leading key players of the market, table of content, list of figures, and list of tables.

Competitive Landscape with Key Players:

The report has also analysed the competitive landscape of the market with some of the key players

  • Clear Channel Outdoor Holdings Inc.
  • Global Media
  • JCDecaux
  • Lamar Advertising Company
  • oOh!media Limited
  • Outfront Media Inc.
  • Stroer

Key Market Segmentation:

The report has categorized the market based on format type, application and end-user.

Market Breakup by Format Type:

  • Digital Billboards 
  • Video Advertising
  • Ambient Advertising
  • Others

Market Breakup by Application:

  • Outdoor
  • Indoor

Market Breakup by End-User:

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Education
  • Others

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

Key highlights of the report:                                                    

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Digital OOH Advertising Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Format Type
    5.5    Market Breakup by Application
    5.6    Market Breakup by End-User
    5.7    Market Breakup by Region
    5.8    Market Forecast
6   Market Breakup by Format Type
    6.1    Digital Billboards
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Video Advertising
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Ambient Advertising
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Others
        6.4.1    Market Trends
        6.4.2    Market Forecast
7   Market Breakup by Application
    7.1    Outdoor
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Indoor
        7.2.1    Market Trends
        7.2.2    Market Forecast
8   Market Breakup by End-User
    8.1    Retail
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Recreation
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Banking
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Transportation
        8.4.1    Market Trends
        8.4.2    Market Forecast
    8.5    Education
        8.5.1    Market Trends
        8.5.2    Market Forecast
    8.6    Others
        8.6.1    Market Trends
        8.6.2    Market Forecast
9   Market Breakup by Region
    9.1    Europe
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    North America
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Asia Pacific
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Middle East and Africa
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Latin America
        9.5.1    Market Trends
        9.5.2    Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players        
        14.3.1    APG|SGA
        14.3.2    Clear Channel Outdoor Holdings Inc.
        14.3.3    Global Media
        14.3.4    JCDecaux
        14.3.5    Lamar Advertising Company
        14.3.6    oOh!media Limited
        14.3.7    Outfront Media Inc.
        14.3.8    Stroer
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