Top 10 Ecommerce SEO Strategies 2025

While using SEO for your e-commerce business and its growth, you should stop a bit and look for the bigger picture. During this, you should ask yourself about the SEO practices and tactics that you can use to improve the performance of the website. Since AI tools are speeding up and automating certain tasks i.e. keyword research, website schema, and content, it is also changing people’s perception of search results. According to the ecommerce SEO agency in Delhi, Google Search Generative or SGE is something that is helping people with more detailed search results. Through this, they are not only getting AI-generated solutions/answers but follow-up queries, suggestions, images, and even more. All these make it mandatory to adjust your existing SEO efforts for better results.

To know how to improve the performance and visibility of your e-commerce site, here are some powerful SEO tactics or tips:

Keyword research according to buyer intent

When you are doing keyword research, industry-popular keywords are not alone enough. You should also mix the ‘buyer intent’ factor into it. This means you will need to evaluate the intention behind search queries. For this, you should consider the type of terms and phrases used by the users.

Generally, there are two types of ‘keyword intent’. They include the ones listed below:

• Commercial: This means a user knows what he/she needs but is not aware of the place to find the same. The objective of these searches is to purchase. Some examples include – ‘buy a mobile phone’, ‘Goa hotel deals’, and more.
• Informational: As the name suggests, users use this query type for factual yet in-depth information about something. For instance, they can ask questions such as ‘how to do’.

To decide the keyword intent, you can make the best use of different keyword tools such as Google Keyword Planner.

Consider using long-tail keywords

A long-tail keyword is quite relevant for any ecommerce business even after consisting of a low search volume. This type of keyword converts well. We are saying this because people search this way. When you use terms/phrases that are generally used, you are more likely to generate a higher flow of traffic for your website. These keywords can be used to reveal your customers’ preferences and intentions. For instance, ‘shirts’ is a short-tail keyword. However, when someone searches for ‘best cotton shirts for office’ will show their specific concerns and preferences. Thus, you are suggested to focus on and rank for targeted long-tail keywords. These can yield more traffic and are useful for:

• Better conversion rates
• Competitive niches
• Quick wins without spending much
• Ranking new e-commerce websites

Improve ranking by optimizing your product pages

Top e-commerce SEO agency in Delhi often suggests using on-page SEO techniques to optimize product pages. This is specifically useful when you want to grab maximum attention and more conversions. Hence, you should focus on the following:

• Start with product descriptions. While doing so, highlight the important elements, the effectiveness of the products, and other critical aspects i.e. CTAs, images, testimonials, etc. that can boost the visibility of the page.
• Since e-commerce is all about selling items, you cannot go wrong with the product images. Use real and HD images to give a clear idea about it to your audience. Furthermore, pay attention to its size, ALT tags, and correct file name for easy optimization.
• Customer reviews are crucial for the success of your e-commerce business. Through this, you can blow away the doubts of confusion. So, ask your customers to share their valuable inputs/feedback by sending an automated message.

Read Also – 7 Mistakes to Avoid When Hiring an E-Commerce SEO Company

Make your website user-friendly

When running an e-commerce business, you must not forget the user experience or UX of the official website. Undeniably, the visual appeal can be increased through a good design but UX is equally important. This means a good-looking website is fine but you should also check if it works well. Ensure that no ad is affecting your users’ view while navigating.

In addition to this, you should have all your business-related details i.e. products with proper images and descriptions, contact details, and more on your site. Check if all pages are working and have enough content to help your customers make a decision. To make the UX better, consider the following:

• Fast loading speed
• Mobile-friendliness
• Easy navigation
• Clutter-free
• CTAs
• Accessible
• Consistent styling

URL structure should be simple

To make UX better, you must keep the URL structure of your e-commerce website as simple as possible. It will also make your SEO efforts better because you will get a chance to gain more valuable insights. In addition to this, it will make it easier for your users to share your offerings on social media along with other platforms.

In simple terms, a URL should be easy to understand and read. Alongside, it must be as short as possible to increase readability. For instance, www.goodexamples.com/cotton-shirts is a good example of a URL. There are certain words that you should not use in the URLs. These involve ‘a’, ‘of’, ‘and’, ‘the’, etc. as they affect the SEO rankings and readability.

Help Google know your content through schema markup

To make the SEO of your e-commerce website better, you should not ignore schema markup. These are nothing but HTML tags to offer additional details about the web page and its content. By using this, you can also generate rich snippets.

Before using them, you should know that there are different types of schemas that you can use for your e-commerce website. Experts of e-commerce SEO agency in Delhi explain the following:

• Product schema
• Price schema
• Review schema
• Video schema
• Product’s availability schema

Other methods to boost e-commerce website’s SEO

Apart from the tips discussed above, here are some more ways to utilize the SEO of your e-commerce website:

• Avoid duplicate web page
• Do not use duplicate content
• Work on the page loading speed
• Improve the content of the e-commerce site
• Link building
• Add sitemaps
• Add buttons for social sharing

Closing,

The online marketplace is getting more competitive for businesses. Hence, every e-commerce business should focus on SEO tactics and practices so their online presence and visibility can be improved. This is where you can take the help of a dedicated ecommerce SEO agency in Delhi – Value4Brand Reviews. With a specialized team, they will create targeted solutions to ensure maximum outcomes.