Benefits are coming! Amazon is giving sellers $50 discount coupons to help them get ready for the Christmas season!
According to data from the National Retail Federation (NRF), U.S. consumers will spend an average of $902 on gifts, food, decorations and other Amazon seasonal items during the 2024 holiday season, about $25 more than last year’s per capita spending, setting a new record high.
There is a very important sales node at the end of the year, which is Christmas.
It is no exaggeration to say that Christmas in the United States is equivalent to our Chinese Spring Festival. It is the most important day of the year. People will give gifts to each other and purchase a large number of decorations, gifts, food, etc. at this time.
According to the “2024 US Christmas Gift Giving Trends Report” released by YouGov, 82% of Americans will celebrate Christmas this year, and more than 40% of them will buy gifts for at least 6 people.
Therefore, sellers must not miss the peak sales season of Christmas.
Amazon turns on benefits mode
Amazon Advertising is also “generously donating” to help everyone prepare for the Christmas promotion, and is giving out Amazon discount code coupons (US$50) for product promotion ads on the US site. Every small and medium-sized Chinese seller on the US site is eligible to participate!
1. Bonus activity time:
From December 15, 2024 to February 22, 2025
Note: (Time and date are based on Pacific Time (UTC-8)).
2. Core conditions for receiving rewards:
To be eligible for the reward, a single account must have at least 5 ASINs that have launched product promotion campaigns on the basis of meeting the preconditions, and the product promotion campaigns for each ASIN have used any two of the delivery methods, automatic delivery, manual keyword delivery, or manual product delivery, and have been active for at least 21 days in total.
3. Preconditions:
The product promotion type status of the relevant ASIN before December 14, 2024 needs to be in this status for 3 consecutive weeks or more, that is, the prerequisite should be met from November 24 to December 14, 2024 at the shortest. Either of the two situations will suffice.
The specific reward rules depend on the type, status and quantity of ASIN product promotions launched by eligible sellers before the event starts. According to the preconditions, it can be divided into the following two situations:
Situation 1: Product Sponsored Advertising Campaign is Inactive
During the incentive period, at least 5 of the ASINs that meet the preconditions must have launched product promotion campaigns, and each ASIN’s product promotion campaign used any two of the delivery methods, automatic delivery, manual keyword delivery, or manual product delivery, and was active for a total of 21 days or more (starting from December 15, 2024).
Then a single account is eligible for a $50 advertising discount coupon (excluding taxes).
Case 2: Product promotion ads are active
If a product promotion campaign for a single ASIN uses only one delivery method, it is not limited to automatic delivery, manual keyword delivery, or manual product delivery.
In addition, there are different requirements for new ASINs created at different times:
For new ASINs created on or after November 24, 2024, the ASIN only needs to meet the prerequisites of Case 1 or Case 2 from the creation date to December 14;
New ASINs created on or after December 15, 2024 are eligible to participate in the promotion without being subject to any pre-conditions. They only need to meet the qualifying conditions during the promotion period.
In addition, this event is only applicable to small and medium-sized Chinese sellers on Amazon’s US site. The number of discount coupons is limited and is only available to the first 30,000 eligible sellers. They will be issued based on advertising accounts on a first-come, first-served basis. The Promo Code will be issued to the winning advertiser accounts before January 24, 2025. A single account can only obtain an advertising discount coupon once.
How can sellers create Christmas hot products?
As the Christmas atmosphere gradually grows, consumers’ demand for holiday-related products continues to increase, especially for categories such as “Christmas trees”, “Christmas plants” and “Christmas decorations”. On Google Trends, the search volume for the keywords “christmas tree” and “christmas decorations” reached an annual peak.
In previous years, a large number of sellers seized the traffic peak during Christmas, attracted a large number of potential customers, and selected suitable products and design patterns, thus achieving a sales explosion.
Let’s take a look at what products sell well during Christmas:
Christmas Sofa
During holidays, people spend more and more time at home, and sofas are used more and more, so the demand for sofas, pillows and blankets is also increasing.
Christmas tree
During Christmas, Christmas trees, as an indispensable decorative element, are widely seen in every corner of homes and streets and are undoubtedly the “star product” of the festival.
Christmas Lights
Christmas themed tableware
Whatever the case, Christmas is spent with family, so whether it’s a family dinner or entertaining friends for a festive brunch or dinner, many families often use tableware from the Christmas festive collection.
Festive Carpet
Holiday rugs are a decoration that many families will never forget. Some families will also hang holiday flags.
Christmas themed clothing
Christmas costumes are not just Santa Claus suits and Christmas skirts, but real themed design clothing. Every year, there are new styles and designs combined with Christmas elements, making them a must-have for every family.
Overseas warehouses help sellers sprint to the peak season
Overseas warehouses play a vital role in helping sellers sprint to the Christmas peak season:
Shorten logistics time
During peak shopping seasons such as Christmas, consumers have higher requirements for logistics timeliness. Overseas warehouses store goods in the United States in advance, enabling immediate delivery and fast delivery after orders are placed, greatly shortening the waiting time for cross-border logistics.
Reduce logistics costs
The high cost of cross-border logistics has always been a major burden for sellers. Overseas warehouses effectively reduce the cost of single transportation through batch transportation. At the same time, by reducing the number of transfers and tariff risks in the international transportation link, logistics costs are further saved.
Flexible inventory strategy
The existence of overseas warehouses enables sellers to adjust inventory strategies more flexibly and respond quickly to market changes. Whether it is replenishing hot-selling products or pre-arranging seasonal products, overseas warehouses can easily handle it.
Effectively avoid out-of-stock risks
During the Christmas peak season, e-commerce platforms such as Amazon may suspend receiving goods due to warehouse overflow, which may cause sellers to face the risk of out-of-stock. Overseas warehouses can effectively avoid this risk.
Sellers can transport goods in batches to overseas warehouses in advance. When orders are placed on platforms such as Amazon, overseas warehouses will directly pick, pack, and ship goods to buyers. In this way, even if Amazon warehouses stop receiving goods, sellers can ensure the normal sales of goods and avoid sales interruptions due to insufficient inventory.
Provide convenient after-sales service
Overseas warehouses not only provide convenient return and exchange services, but also can solve the communication barriers caused by language and cultural differences to a certain extent. When consumers encounter problems, they can be solved quickly.
The well-known Postman Pony has warehouses in the West, East, and South of the U.S., and the warehouses are located close to ports/airports to help cross-border sellers to divide warehouses reasonably and ship goods nearby. While saving logistics costs, it can also efficiently meet the strict requirements of major mainstream e-commerce platforms for sellers
