Saudi Arabia Cosmetics Market Size, Share & Trends Report 2025-2033

Saudi Arabia Cosmetics Market Overview

Market Size in 2024: USD 3.9 Billion

Market Size in 2033: USD 4.5 Billion

Market Growth Rate 2025-2033: 1.73%

According to IMARC Group’s latest research publication, “Saudi Arabia Cosmetics Market Report by Product Type (Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, and Others), Category (Conventional, Organic), Gender (Men, Women, Unisex), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores, and Others), and Region 2025-2033”, The Saudi Arabia cosmetics market size 2024 reached USD 3.9 Billion, Looking forward IMARC Group expects the market to reach USD 4.5 Billion by 2033, exhibiting a growth rate (CAGR) of 1.73% during 2025-2033.

Growth Factors in the Saudi Arabia Cosmetics Market

• Rising Disposable Income and Affluent Consumer Base

The increasing wealth of the population of Saudi Arabia, particularly in urban centres like Riyadh and Jeddah, is moving the beauty and cosmetics market. Consumers are spending more disposable income on premium beauty products to improve their quality of life. For example, Chanel and Dior have served luxury skincare and make-up well in upscale malls like Kingdom Centre. An expanding middle and upper class, made up of younger professionals and expatriates, is leading the demand for premium cosmetics product that exists in the market, and will encourage both local and international brands to scale up their presence for this growing, affluent consumer base.

• Influence of Social Media and Beauty Influencers

Social media sites like Instagram and Snapchat are rapidly enhancing the cosmetics industry through the development of beauty trends and consumer preferences. Saudi beauty influencers like Huda Kattan of Huda Beauty have amassed extensive followings and promote makeup tutorials and product reviews that create demand for products. For example, her locally inspired palettes resonate with Saudi consumers while drawing together global beauty trends and cultural aesthetics. These platforms encourage younger demographics to try new products, particularly women – by changing the scenery around bold lipsticks or skincare routines – it creates a vibrant marketplace for brands to showcase their youthful personalities through influencer collaborations to develop brand awareness and consumer engagement.

• Vision 2030 and Tourism Growth

Saudi Arabia’s Vision 2030 program to diversify the economy is stimulating the cosmetics and personal care market via tourism and retail. The surge of tourists that are coming into the country to voluntarily visit, Hajj and Umrah pilgrims, sporting events, such as the Riyadh Season have been significant contributors to growth within retail and hospitality sectors’ cosmetics and personal care demand, with notable increases in demand for cosmetics and beauty products. As an example, Sephora’s stores in Jeddah are catering to tourists looking for travel-friendly beauty products. Another example, there are several luxury hotels and resorts emerging in the market, particularly within the Red Sea Project and core foundations of the Kingdom’s tourism economy, each of these will have beauty and personal care offers, as hotels and resorts sell premium products to consumers at their spas and boutique shops.

Key Trends in the Saudi Arabia Cosmetics Market

• Demand for Halal and Natural Cosmetics

Prohibition on consumption of halal and natural cosmetics draws a huge trend that is aligned with the cultural and religious beliefs of Saudi Arabia. Saudi consumers look for products without alcohols or animal-derived ingredients, which aligns with the rules of Islamic consumption and practice. Additionally, there are brands like Inglot and Amal Al-Malki Halal Beauty that offer certified halal make up, which are growing in popularity with local consumers. In addition to halal cosmetics, natural, organic, and sustainable products such as those sold by The Body Shop are in demand because of their functionally beneficial for both skin and it’s eco-friendly wrong doing to the earth. This trend tailors to health-conscious consumers, particularly in the larger urban centers, and encourages brands to be creative and use sustainable processes, values, and culture.

• Growth of E-Commerce and Digital Retail

E-commerce growth is changing the cosmetics landscape, offering convenience and product options. Online pureplays like Noon and Amazon.sa have become predominant platforms for beauty purchases, especially for younger demographics (Millennials & Gen Z). For instance, Nice One (a KSA beauty retailer), has transitioned into online retailing and offers exclusive deals on international brands (MAC, for example). The convenience of home delivery and digital discounts – made much easier by social media campaigns – has expedited this trend by giving brands access to more consumers and accommodating the time constraints of urban consumers.

• Personalization and Premium Skincare

As Saudi consumers focus on personalized beauty solutions, customized and premium skincare products are becoming more popular. As brands provide customized skincare routines for beauty consumers with different skin types or concerns, they use AI diagnoses to help create those customized routines. For example, Estée Lauder has counters in Riyadh where consumers can receive personalized consultations on what serums and/or moisturizers to take home, and use based on their unique needs and wants. The anti-aging and hydrating products used by lower-income consumers, including affluents, are being impacted by the climatic conditions of the region as much of the innovation and science-backed quality are in cosmetics branded as personalized products, warranting investment to grow market share.

Download a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-cosmetics-market/requestsample

Saudi Arabia Cosmetics Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others

Breakup by Category:

• Conventional
• Organic

Breakup by Gender:

• Men
• Women
• Unisex

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online Stores
• Others

Regional Analysis:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Future Outlook

With Vision 2030’s economic reforms and shifting consumer preferences, the cosmetics market in Saudi Arabia is poised to have dynamic growth. Ongoing growth in tourism and ongoing development of retail space, particularly through NEOM and Diriyah Gate, will continue to drive demand for luxury and niche beauty products. Saudi brands, such as Huda Beauty, and others are innovating through use of social media and e-commerce, helping the market extend its reach. Local brands such as Nice One, along with the efforts of some global brands, will help to drive innovation. Challenges, however, exist in ensuring regulatory compliance for halal certifications and competition from global brands. With a focus on sustainability and personalization, the market can become a regional leader in providing diverse, culturally relevant beauty solutions.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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